Understanding the Current Landscape For decades, the political arena led the charge in innovative messaging. Techniques like direct mail and SMS/MMS texting were first used in campaigns before the corporate world adopted them. However, that trend has shifted dramatically. Today, commercial advertisers are far ahead, leaving politics to lag behind. The Shocking Numbers In 2025, the average American will spend nearly eight hours a day consuming digital media across various devices. If you want to reach voters effectively, you must focus on where they spend their time. In 2024, commercial marketers allocated 78% of their ad budgets to digital platforms. In contrast, politics only allocated 36% —an increase from 27% in 2020. However, the gap between these two industries has widened, from 36 points in 2020 to 42 points in 2024. Unless you believe that the most sophisticated commercial advertisers are mistaken, the political industry must ask itself: What are we doing? There are understandable reasons for this disparity, but none justify ignoring the trend any longer. The New Reality Is Here In 2016, 82% of American households had cable or satellite service. That number has now plummeted to about 35%, and the decline continues. Meanwhile, 85% of Americans watch YouTube . Linear TV is in a structural decline, and no business model can reverse this trend. This shift isn't due to poor management; it's a technological evolution. Just as radio lost to television, linear platforms are now losing ground. Why Commercial Advertisers Are More Efficient In the commercial sector, every tactic is evaluated with one key question: Did it increase sales or improve brand reputation? Results and efficiency are paramount. If you had predicted a few years ago that you could watch an NFL game without seeing a beer or McDonald's ad, people would have laughed. Yet, here we are. Corporate advertisers constantly test platforms, track performance, and manage costs. This approach keeps them ahead in a rapidly changing media landscape. Why Politics Operates Differently Political campaigns often work in silos. Research, creative, production, and placement are typically handled by separate vendors, reporting to a small internal team. Measuring ad effectiveness usually involves tracking poll numbers before and after an ad run—numbers influenced by countless external factors. Few campaigns invest in understanding how to deliver messages more efficiently. They focus on winning this election rather than building data for the future. While national party committees could fill this gap, individual campaigns often prioritize immediate cash flow. This focus is understandable; their job is to win now. How Campaigns Allocate Their Budgets In politics, spending habits are shaped by past successes rather than potential efficiency gains. However, the math is clear: reaching the same number of people with the same frequency costs less on digital platforms than on linear TV. Unlike linear buys, which are sold by Designated Market Area (DMA) regardless of district lines, digital allows you to reach only the voters who matter. For instance, if you're running for Congress in the Washington, D.C. DMA, a TV buy wastes much of your budget on people outside your district. That's built into the model. Until campaigns recognize that digital can be just as persuasive—and far more efficient—the industry will remain stuck in a “dance with who brought you” mindset. The Advantage Lies in Precision Switching to digital isn't about a simple dollar-for-dollar swap from TV. The true advantage comes from precision. Digital can target registered voters in your exact district, narrowing by partisanship, voting history, age, gender, and key issues. Campaigns can test languages, creative formats, and even influencer partnerships. Ads featuring influencer content, for example, have produced 42% higher engagement than standard creative. The right mix varies by platform, language, and audience. The only way to find out is to test and measure. The Bottom Line: Embrace Digital Now Commercial advertisers have already transitioned to digital because it works. It reaches the right people where they spend their time, offers better targeting, and is more cost-effective. Politics must follow suit—quickly. This means reducing reliance on linear TV, increasing smart digital investments, and adapting to how voters consume media in 2025. The first party to align its media strategy with modern consumption patterns will gain a significant, measurable advantage. Discover how Campaign Trend helps political professionals stay sharp in a fast-changing industry, learn more here . About RepublicanAds.com RepublicanAds.com is an award-winning self-serve ad platform built exclusively for Republican campaigns. Recognized by the AAPC with Pollie Awards for Best Ad Tech Innovation and Best Use of Mobile Tech, we’ve powered thousands of campaigns nationwide and delivered more than 169 million impressions in 2024 alone. Want to use this * award-winning  technology in your campaign? It’s free to get started!* Create a FREE account below. Questions, comments, suggestions? Our team is always standing by, ready to help!*  ** Contact us  ** and let us know how**  ** RepublicanAds.com  ** can help you.**

Digital campaigns win elections. Door knocking, phone calls, and yard signs all matter, but voters today spend more time scrolling their screens than standing on their doorsteps. That’s why we created the  RepublicanAds.com   How To Guide , a FREE resource designed to help Republican candidates and consultants run digital campaigns that actually move the needle. This isn’t just theory. RepublicanAds.com is an award-winning platform  recognized by the AAPC with Pollie Awards for Best Ad Tech Innovation  and Best Use of Mobile Tech . In 2024 alone, we delivered over 169 million impressions  across thousands of campaigns. We’ve seen firsthand what works, and we’ve compiled those lessons into one guide that puts you ahead of your opponent. Why a Digital How To Guide Matters Running digital ads without a plan is how campaigns waste money. Spend too little and you won’t make an impact. Spread your budget too thin and you’ll lose ground to your opponent. Here’s why this guide matters: the campaigns that follow this advice consistently run smarter digital programs, and they win. Our How To Guide  shows you how to: Budget smarter  so your ads are seen enough to matter, outpacing your opponent’s reach. Build a sharper strategy  that aligns with your campaign goals, whether it’s name ID, persuasion, or GOTV. Create stronger ads  that cut through the noise and make your name stick when it counts. When you apply these principles, you’re not just running digital, you’re running better digital than your opponent. Proven Results. Trusted by Winning Campaigns RepublicanAds.com  isn’t just another ad platform. We’ve helped campaigns flip seats , increase turnout , and drive voter recall  where it mattered most. Our platform has delivered millions of impressions and powered winning campaigns up and down the ballot. Our How To Guide is simply an extension of that mission: giving campaigns the knowledge they need to run smarter and win more races. If you’re ready to take the guesswork out of digital, download the  RepublicanAds.com  How To Guide below. Inside, you’ll find actionable steps and tools to plan and execute a winning campaign. Your message deserves to be seen. Let’s make sure it is. Questions, comments, suggestions? Our team is always standing by, ready to help!   Contact us   and let us know how   RepublicanAds.com   can help you.

Make your voter outreach count, especially when it’s too hot to door knock. Campaign season can be brutal. Not just politically, but physically. Heat waves, storms, and changing voter behavior mean fewer people are answering the door, and your volunteers can’t safely or efficiently cover every household. Even under ideal conditions, a field team can only knock on so many doors in a day, and today’s voters are more reluctant than ever to open them. Security cameras, "do not disturb" mindsets, and post-pandemic habits all mean that your most valuable resource—time—could be wasted on unanswered doors. That’s why the savviest campaigns are blending boots on the ground with screens in hand.  We refer to this as the “ Digital Doors ” strategy  at RepublicanAds.com , and it works. A Maine State House candidate used this exact approach, pairing hyper-targeted digital ads with their field program. The result? A flipped district and victory by just 121 votes. This isn’t theory, it’s proven. When temperatures rise, storms threaten your turf, or voters just aren’t answering, digital ads keep your message front and center, increasing name recognition and persuasion when it matters most. Why “Too Hot To Door Knock” Means Time To Go Digital Here’s why every modern campaign needs a Digital Doors  strategy, especially during the heat of summer: 🔥 Heat + Weather = Less Effective Canvassing Temperatures above 90°F and unpredictable weather make it unsafe and inefficient for volunteers, and voters are less likely to engage at the door. 🚪 Voter Habits Have Changed Fewer people answer the door, regardless of conditions. Your canvassers often leave literature without real conversations. 📈 Digital Reinforcement Works Even if your canvassers make contact, seeing your ads before and after strengthens the interaction and builds familiarity with your name and brand. 💡 Smart Resource Allocation Digital extends your reach to voters you can’t physically visit, or who won’t engage at the door, even in neighborhoods you prioritize. It’s too hot, too difficult, and too inefficient to rely on doors alone.   RepublicanAds.com helps campaigns crack the code for smarter, more effective outreach. How To Run a “ Digital Doors ” Campaign With RepublicanAds.com Follow these simple steps to amplify your canvassing program: ✅ 1. Create Your Free Account RepublicanAds.com is self self-serve platform, easy, fast, and requires no complicated ad tech knowledge or experience. ✅ 2. Create an Audience Campaign Start your ads at least 3-5 days before door-knocking begins  to familiarize voters with your name and message beforehand. ✅ 3. Select Your Geography Choose either your district, city, state…wherever you’ll be knocking doors! ✅ 4. Choose Your Audience Upload your own voter list or use prebuilt voter-file-matched audiences at no extra cost, ensuring your ads target exactly the voters your field team is visiting. ✅ 5. Upload Your Creatives Follow the prompts and choose your ad format(s) and creatives to upload. ✅ 6. Launch and Track Performance Near real-time reporting lets you see how your ads are reaching your target audience so you can stay informed throughout your campaign. Advanced Tips for “Digital Doors” Success 🔔 Timing Matters: Start your ads before canvassing, run them concurrently, and maintain visibility afterward to stay top-of-mind until Election Day. 📍 Microtargeting: Use precision targeting to prioritize sub-zips or precincts where turnout is low or persuasion opportunities are higher. 🎥 Leverage Video: Short, mobile-friendly videos build recognition and trust faster than static ads, especially when paired with in-person contact. 💬 Coordinate Messaging: Ensure canvassers are aware of your digital campaign so they can reference it (“You may have seen our ad online…”) to increase credibility. 📊 Let Data Inform Field Plans: Use ad performance metrics to identify areas of engagement and adjust your ground game accordingly. Win More Doors. Even When They Stay Closed Your field program is important, but it performs better when supported by smart digital targeting. When it’s too hot to knock, when voters won’t answer, or when you need to reinforce your message at scale, RepublicanAds.com helps you put your name in front of the voters who matter most, when it matters most. ✅ Free to get started ✅ No certifications or complicated setup required ✅ Prebuilt audiences, precise targeting, and fast campaign launches Ready to crack the code on modern voter contact? It’s too hot to leave your outreach to chance. Create your account today and run a campaign that meets voters where they are: online, at their door, and everywhere in between. Want to use this award-winning  technology in your campaign? It’s FREE to get started!  Create a FREE account below Questions, comments, suggestions? Our team is always standing by ready to help! Contact us   and let us know how RepublicanAds.com   can help you.

Running a successful campaign today means more than knocking on doors and sending mail. It requires precision digital targeting that reaches voters where they are: across phones, tablets, streaming TVs, and desktops. In a fragmented media landscape, the ability to deliver the right message to the right voter at the right time is no longer optional, it’s essential. That’s where RepublicanAds.com comes in. Our award-winning self-serve platform was designed specifically for political candidates and consultants seeking smarter, more efficient, and transparent campaigns. With tools designed for ease of use and results that speak for themselves, we help campaigns reach the voters who matter most, when it matters most. And it works. Just ask Rep. Scott Hilton, who flipped a swing seat in Georgia’s House District 48 with the help of our advanced targeting tools. Or look to our recent Awards for Best Use of Online Targeting, recognizing our ability to drive turnout and engagement with unmatched precision. From local races to statewide efforts, our technology is delivering wins up and down the ballot. In this blog, we’ll break down: Real-world targeting success from the Hilton campaign Best practices for geofencing and audience campaigns Different targeting strategies that work for different ad formats What makes our platform uniquely powerful for political campaigns like yours 🏆 Case Study Highlight: Scott Hilton Wins with Smart Targeting In Georgia House District 48, Republican Scott Hilton faced a tough path: a purple district with fragmented media consumption and only weeks to make an impact. His campaign turned to RepublicanAds.com to create a custom audience strategy  using i360 voter-file matched data, ZIP code targeting, and cross-device ad delivery. We helped him: Target persuadable and low-propensity Republicans Serve ads across CTV, pre-roll, and display Optimize in real time with heatmaps and performance reporting The result? Victory in one of Georgia’s most competitive districts. 📖 Read the full case study here Targeting Tactics That Win Campaigns No two campaigns are alike. Whether you're running a national race or focusing on a tight local district, your targeting strategy should reflect your goals, audience, and available data. 🎯 Audience-based targeting  works best when you have a specific voter file, maybe it’s your list of past supporters, high-propensity voters, or swing voters identified through polling. With RepublicanAds.com , you can upload that list and we’ll match it with over 85% accuracy, ensuring your digital ads reach the exact individuals you want across mobile, desktop, and streaming TV. Even if you don’t have your own list, we’ve got you covered! We also offer a wide range of off-the-shelf audience segments  based on voter registration, demographics, issue interests, voting history, and more. These ready-made audiences make it easy for any campaign to precisely target key groups without needing to compile a custom list, helping you reach persuadable voters, party loyalists, or demographic segments critical to your race. 📍On the other hand, geofencing is ideal for address-level precision targeting . Whether you want to reach voters at specific polling locations, campaign offices, or early voting sites, our tools allow you to target tight digital boundaries around individual addresses so your ads are served only where they matter most. This is especially effective for engaging voters right before they vote , ensuring your campaign is top of mind as they walk into the polling booth. Matching Your Targeting With the Right Ad Formats Choosing where your ads appear is just as important as who sees them. Our award-winning platform gives you access to the full digital toolkit—display, pre-roll video, and Connected TV—each of which brings its own strategic advantages. Display ads  are great for consistent exposure. They’re cost-effective, especially at scale, and perfect for staying top-of-mind. Many campaigns use display to reinforce their mail messaging and extend their reach across websites and mobile apps that voters use every day. Pre-roll video   offers a step up in engagement and can run in a variety of placements. Pre-roll video is ideal for telling a candidate’s story, introducing endorsements, or addressing specific issues in a persuasive, high-impact format. Because it combines sight, sound, and motion, Pre-roll video can drive deeper voter engagement than static display ads while remaining cost-effective, especially when paired with precision targeting like voter lists or address-level geofencing. Then there’s Connected TV (CTV) . CTV is streaming ads shown on platforms like Roku, Hulu, and Pluto TV. This is where traditional TV watchers have migrated , and CTV offers the full-screen experience of television with the targeting power of digital. Because CTV ads offer nearly 100% completion rates, this makes it one of the most impactful ways to deliver your campaign’s message with weight and legitimacy. ✅ Why RepublicanAds.com ? We aren’t just another ad tech vendor. We’re a self-serve platform built specifically for political campaigns , with tools, data, and features that deliver real voter engagement. Here’s what you get with us: 🔍 Precision Targeting 85%+ match rate  with your custom audience lists Integration with industry leading data providers Cross-device targeting using device graphs, cookies, and IPs 📊 Real-Time Transparency Launch in under 10 minutes Instant performance insights with heatmaps , impression tracking , and site-level transparency Detailed breakdowns by device and channel so you can see how voters engage across screens 🧰 Easy to Use, Powerful at Scale No agency required, you control your targeting, creative, and spend Launch CTV, display, and video in one unified dashboard Built to scale for presidential or local races 📈 Proven Results Our platform is Reed and Pollie Award-winning Campaigns using our targeting outperform national benchmarks Candidates across the country—from school board to Congress— are winning with us Ready to Put Our Targeting to Work for You? Smart targeting isn’t just a luxury for big campaigns, it’s how races are won at every level. Whether you need to turn out your base, persuade swing voters, or raise your name ID in a crowded field, RepublicanAds.com gives you the tools to do it quickly, efficiently, and affordably. If you’re ready to level up your digital strategy, we’re here to help you win. Let’s make your digital strategy a difference-maker. Want to use this award-winning  technology in your campaign? It’s FREE to get started!  Create a FREE account below Questions, comments, suggestions? Our team is always standing by ready to help! Contact us  and let us know how RepublicanAds.com  can help you.

📺 Streaming Isn’t Niche Anymore, It Is  TV The way Americans watch television has officially changed. In a historic first, streaming has overtaken both broadcast and cable combined in total TV viewership. According to Nielsen’s latest “ The Gauge ” report, streaming accounted for 44.8%  of total viewing in May 2025, while broadcast and cable together made up just 44.2% . The old way of TV viewership has been dethroned. Viewers are now firmly in the driver’s seat, choosing what they want to watch, when they want to watch it, and on which device. This isn’t a small shift. It’s a tidal wave, and your campaign needs to be riding it. 💡 What This Means for Campaigns Voters are no longer sitting down for appointment television. They're streaming news while cooking dinner, catching live political content during daily commutes on their mobile phones, or watching ad-supported shows through Roku or Tubi in the evenings. This changes everything. If your campaign is focused only on traditional TV, you’re missing the fastest growing and now dominant  audience channel. In fact: Ad-supported streaming TV now accounts for more than half of all streaming time , with viewers increasingly embracing free, ad-supported platforms over paid, ad-free options. Free Ad‑Supported CTV platforms like Pluto TV, Roku Channel, and Tubi now combine to account for 5.7% of all TV viewership , more than any individual broadcast network. CTV ad inventory continues to expan d , with platforms like Hulu, Peacock, and Sling TV offering diverse opportunities to target key audiences in the political landscape. Campaigns that ignore this reality are simply invisible to a growing majority of the electorate. ✅ Why CTV & Streaming Work So Well for Political Advertising At RepublicanAds.com , we help campaigns turn this massive media shift into meaningful voter engagement. Here’s why streaming is a game-changer for political outreach: 🎯 Precision Targeting Unlike traditional TV, where ads are blasted to everyone watching a specific channel at a specific time, streaming lets you zero in  on your target audience. Want to reach women over 50 in suburban zip codes who care about taxes? Done. Need to hit persuadable swing voters in a key district with a high Voter Propensity Index? No problem. Streaming gives you that control. 📊 Real-Time Metrics With CTV and digital streaming, you don’t have to guess if your ads are working. You’ll know how many people saw your ad, how many watched the whole thing, and how many times it ran. Our platform’s transparent reporting dashboard offers full-funnel visibility for a medium that used to be a black box. 💰 Smarter Budgeting Streaming ads are often more cost-effective than broadcast TV , with CPMs that allow for scalable reach without wasting campaign dollars on viewers outside your target audience. And with flexible creative options from 15s to 60s, you don’t need a Super Bowl budget to make an impact on voters. 📺 Living-Room Quality, Mobile Speed CTV delivers the best of both worlds, the big-screen attention span of television with the targeting and speed of digital. Your campaign ads don’t just show up, they show up where people are paying attention. 🚀 What RepublicanAds.com Brings to the Table We make it simple to turn this massive media shift into campaign momentum. FREE Media Planning : Our in-platform FREE media planning tool helps you build a smart CTV plan aligned with your audience, geography, budget, and goals. Premium Inventory Access : We work with top-tier streaming platforms like Roku, Hulu, Pluto TV, Tubi, and others to get your ads in front of real viewers, not bots or low-quality traffic. Custom Audience Matching : Through our partnership with industry-leading data providers like i360 , we match your ads to the voters who matter most, based on real voter file data, behavioral attributes, and political modeling. Your Ad, Your Way : Our self-serve platform lets you deploy video ads on CTV without waiting on a media buyer. Campaigns move fast, we help you move faster. Hands-On Management & Reporting : From launch to optimization, we manage your campaign with full transparency and deliver performance reports you can actually use. 📣 The Bottom Line Streaming isn’t a trend, it’s the new default. Viewers have already made the shift. The question is, has your campaign? If you’re still spending the bulk of your media budget on cable buys and ignoring streaming channels, you’re missing where your voters are. Streaming isn’t niche anymore—it is TV. To reach voters, your message needs to be where they’re watching: on CTV and streaming platforms. RepublicanAds.com helps campaigns shift opinion, mobilize supporters, and deliver measurable results. Start reaching your voters today where they’re streaming TV. Want to use this award-winning technology in your campaign? It’s FREE to get started!  Create a FREE account below Questions, comments, suggestions? Our team is always standing by ready to help! Contact us  and let us know how RepublicanAds.com  can help you.

We’re thrilled to announce that RepublicanAds.com has been honored with two national Pollie Awards  by the American Association of Political Consultants (AAPC) for excellence in digital campaigning during the 2024 election cycle. These wins reflect our mission to give Republican campaigns of all sizes the power to compete and win, using digital strategies built for real-world results. " Winning two Pollie Awards is a reflection of the smart, strategic work our clients are doing—and the technology we’ve built to support them. We’re proud to power campaigns that outperform expectations and redefine what’s possible in political advertising ." - Andy Yates, Co-founder, RepublicanAds.com 🏆 Best Absentee/Early Voting Program How Targeted Digital Turned Out the Vote in Michigan In Michigan’s 55th District, State Rep. Mark Tisdel  faced steep odds. He was outspent 6.5 to 1. But through precise audience targeting and location-based geofencing—delivered across display, pre-roll, and CTV—Tisdel’s campaign stayed in front of key voters from early voting through Election Day. Our award-winning platform helped reinforce Tisdel's name ID and get out the vote at critical moments, delivering over 516,000 impressions, high device frequency, and strong pre-roll completion rates. On Election Day, our platform delivered nearly 27,000 impressions, ensuring voters saw his message as they arrived at polling locations—right when it mattered most. The result?   Tisdel doubled his win margin and outperformed other Republicans on the ticket by 3 points .   Explore the full strategy behind the win.   🏆 Best Use of Polling Research – Local Mobilizing the Vote in Pender County In North Carolina’s Pender County, the local Republican Party needed to energize voters who had largely sat out recent elections. Their goal: mobilize low-propensity Republican voters—those who had participated in zero or just one of the last four general elections. They turned to RepublicanAds.com to make it happen. Using polling data from i360 and our advanced targeting platform, we built a digital campaign that reached 5,122 GOP voters across mobile devices in the final weeks of the election. The messaging evolved with the moment—early voting ads directed users to ballot locators, while Election Day creative focused on polling place reminders. We updated the audience in real time, suppressing voters who had already cast ballots to eliminate waste and maximize efficiency. The result was a record-setting 85% turnout among the targeted voter pool, with Pender County posting higher turnout in 2024 than it had in the 2020 presidential cycle. The precision of the strategy, combined with flexible execution and optimized delivery, showed what’s possible when data is used not just to inform, but to act. Discover How We Drove Turnout in Pender County.   Tech That Delivers. Campaigns That Win. From persuasion-focused display and pre-roll campaigns to precise geofencing and absentee ballot targeting, our platform powered winning outcomes across the country in 2024. With millions of impressions delivered and record-setting voter engagement achieved, our intuitive self-serve tools and unmatched voter matching technology gave campaigns the edge they needed when it mattered most. Winning a Pollie Award is more than a trophy, it’s recognition from the political advertising industry that your work stands out. These awards validate the strategy, technology, and execution that drive every campaign we support. They showcase our commitment to making high-impact digital advertising accessible, measurable, and effective for Republican campaigns of every size.   Want to use this Award Winning technology in your campaign or consulting agency? About the Pollie Awards The Pollie Awards (Pollies) are bipartisan honors awarded annually by the American Association of Political Consultants (AAPC) to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of professional peers selects AAPC award winners. Esquire magazine has dubbed the Pollies “the Oscars of political advertising”.   About AAPC Founded in 1969, the AAPC is a multi-partisan organization of political and public affairs professionals dedicated to improving democracy. The AAPC has over 1,600 members hailing from all corners of the globe. It is the largest association of political and public affairs professionals in the world. For more information, see theaapc.org .

Using digital social pressure for GOTV JLK Associates, working for Kim Taylor, VA House Delegate 82, hired RepublicanAds.com as the digital placement vendor for the campaign. They needed a firm with transparent pricing, reporting, and a quick turnaround that could adjust to an ever-changing campaign in a tight district. While an incumbent, Delegate Taylor was running in a district that Biden won by 11 points in 2020.  RepublicanAds.com  helped us secure a historic victory by helping us spread our message and implementing an aggressive turnout operation targeting key voters. Delegate Taylor and our team are thankful for their help and we look forward to using them in the future. - Jimmy Keady, founder, JLK Associates Strategy To tackle this, we recommended that our partner, Jimmy Keady with JLK & Associates, agree to invest the entire digital budget into a Social Pressure GOTV Display Advertising campaign. We targeted Republicans who had voted in one or more of the last four general elections, using modeling from our data providers to develop the audience. The ad itself was an animated GIF that showcased a suburban neighborhood, with every house except one displaying a red check mark indicating GOP voters. The one house without the check mark had a flashing black X and a message urging them not to let everybody down. Results The results of the digital ad campaign were outstanding. We served 1,152,577 impressions to our target audience over 27 days, with an average frequency of 132.97 for each audience member. We achieved nearly 5 impressions per day per target, and the ad was clicked on 2,222 times, generating the same number of visits to the Virginia Department of Elections Polling Place Lookup Portal. Ultimately, Delegate Taylor won the election by a margin of 78 votes, making it the closest House of Delegates race in Virginia this year.  Our firm played a vital role in this victory by crafting and implementing a highly effective digital social pressure campaign. By focusing on turning out existing supporters rather than persuading undecided voters, we were able to secure a win for Delegate Taylor. This case study demonstrates our expertise in using data-driven strategies to achieve exceptional results in political campaigns. About RepublicanAds.com RepublicanAds.com  combines voter targeting solutions, programmatic advertising technology, and near real-time customized reporting within a streamlined interface that doesn’t require additional advertising training or experience. In as little as six steps, a candidate can go from the login page through the launch of a targeted digital campaign to any universe. Couple that with no up-front costs or setup fees, and it’s no wonder why the platform signed up 87 accounts that went on to launch 587 campaigns its first year in operation. Want to use this award-winning  technology in your campaign? It’s free to get started! Create a FREE account below.

Three Action-Oriented Proposals, Two Thoughtful Reflections, and One Probing Question The below content was originally published on 11/15/23 in the TRP Consulting newsletter. Content is republished with their permission. To sign up for their newsletter, click here . The Fatal Flaw of Digital Advertising as an Afterthought In today's competitive political landscape, digital advertising is no longer an afterthought; it's a necessity. To reach a vast and diverse audience, engage with voters, and ultimately secure victory, every campaign needs a robust digital advertising strategy. Don't let your campaign fall behind. Embrace digital advertising today and unlock it’s game-changing potential. Voters are online more than ever before. To reach them effectively, political campaigns must prioritize digital advertising. It's time to stop treating digital advertising as an afterthought and embrace it as an essential tool for connecting with voters and winning elections. Average daily time spent online by Americans in Q1 2023: 6 hours and 40 minutes (DataReportal) Percentage of Americans who say they are online constantly: 31% (Pew Research Center) Percentage of seniors 65+ who regularly use the internet: 75% (Pew Research Center) Percentage of online seniors who spend at least 6 hours per day online and own at least 5 devices: 86% (Pew Research Center) Number of adults 65+ who have a device that supports video streaming: 33 million (Statista) In a bold move, Priorities USA, a prominent Super PAC on the Left, is dedicating its entire $75 million advertising budget for the 2024 election cycle to digital advertising. This proactive decision highlights the growing importance of digital platforms in reaching and engaging voters. Digital advertising is now one of the primary pathway to reaching and swaying voters. Political campaigns that fail to adapt to the evolving digital landscape risk falling behind and their messages get lost in the vast digital realm. Don't Fall for the "Spray and Pray" Illusion Pick a large audience, throw what budget you can at it, and pray it all works out. Too often this is the simplistic approach many campaigns take to digital. It’s easy, they know they need to “do digital,” and they assume it’ll have at least some positive impact. But this "spray and pray" approach to digital advertising is a recipe for disaster. It's like throwing a handful of darts into the dark and hoping you hit the bullseye. In the ever-evolving digital landscape, this strategy is doomed to fail. Too often, digital advertising campaigns fall prey to flawed strategies that fail to deliver results. The common pitfalls lie in targeting excessively broad audiences with meager budgets, resulting in insufficient ad impressions to make a significant impact. The key to success lies in heeding the guidance of experienced consultants (TRP Political Coaching) and digital advertising experts (RepublicanAds.com). Their combined expertise will craft a tailored strategy that ensures your campaign targets the right audience with the right budget, maximizing the impact of your advertising dollars. Effective digital advertising is not a "spray and pray" endeavor. It demands a deep understanding of your audience, strategic optimization, and continuous refinement. Avoid the trap of passive advertising and embrace the power of data-driven decision-making to achieve your campaign goals. Don't Force a Square Peg into a Round Hole While consistency in messaging and creativity across all advertising channels is crucial, treating digital ads as mere extensions of traditional media is a recipe for failure. The digital realm demands a tailored approach, a symphony of design, and production specifically crafted for the nuances of the online world. Best Practices for static ads and gifs: 1. Your graphics must be big enough to comprehend and your text must be large enough to be readable. 2. One ad, one message 3. If you are using an animated gif, make sure each visual in the loop works as a stand-alone image For video, there are two things of the utmost importance: 1. You must make sure your video works and still tells a compelling story without sound. 2. You need to deliver your key message in the first six seconds. Rethink your digital advertising strategy. Shed the rigid limitations of traditional media and embrace the power of digital advertising to propel your campaign to victory. Note from RepublicanAds.com: Looking for more help? Check out our Best Practices Guide or our tutorial on How to Create Your Own Ads for Free (includes free templates!). "My philosophy of life is that if we make up our mind what we are going to make of our lives, then work hard toward that goal, we never lose - somehow we win out.” President Ronald Reagan " Courage is being scared to death but saddling up anyway." John Wayne in True Grit (1969) Embrace the Courage to Conquer Your Goals What could you accomplish if you dared to dream bigger, worked harder, and faced your fears head-on? Real Stories, Real Lessons Unleashing the Power of Social Pressure: A Game-Changer in the Political Arena For years, I've been a staunch advocate for Social Pressure Get Out the Vote (GOTV) Campaigns, recognizing their immense impact in shaping election outcomes. Since the inception of Republican Ads in 2020, we've strongly endorsed digital Social Pressure campaigns, particularly for candidates facing neck-and-neck races. However, the recent re-election of Delegate Kim Taylor in Virginia's 82nd State House District served as a powerful reminder that Social Pressure GOTV is not just a tool; it's an indispensable weapon in the political arsenal. Social Pressure GOTV Advertising utilizes a simple yet effective strategy to drive voter turnout: harnessing the fear of public scrutiny. By informing targeted voters that their voting choices are public record and showcasing the voting habits of their neighbors, campaigns create a sense of accountability and subtly nudge individuals towards the ballot box. This approach, rooted in the power of social norms and the fear of public judgment, has emerged as a powerful tool for influencing voter behavior and shaping election outcomes. Just over a month before the election, we partnered with JLK & Associates to craft a digital campaign for Delegate Taylor. Recognizing the tight race, we focused on a Social Pressure GOTV Display Advertising strategy, targeting Republicans in the district. Our ad featured an animated GIF of a suburban neighborhood with every house except one marked as having voted GOP. The remaining house had a flashing black X and the message "Didn't Vote and Don't Let Everybody Down." We served over a million impressions of this ad to our target audience, resulting in 2,222 clicks and the same number of visits to the Virginia Department of Elections Polling Place Lookup Portal. This digital social pressure campaign, along with direct mail and P2P text messaging, proved highly effective. Delegate Taylor ultimately won by a razor-thin margin of 74 votes, highlighting the campaign's impact. The lesson here is resounding: Social Pressure works. RepublicanAds.com doesn’t just recommend social pressure ; we make it a cornerstone of every campaign we manage, delivering tangible results that drive victory. In the cutthroat world of politics, leaving any advantage on the table is a cardinal sin. Social pressure is not just an option; it’s a necessity. Andy Yates, RepublicanAds.Com Co-Founder & Strategist To learn more about TRP Consulting's services, please visit TRP Consulting for more details! About RepublicanAds.com RepublicanAds.com combines voter targeting solutions, programmatic advertising technology, and near real-time customized reporting within a streamlined interface that doesn’t require additional advertising training or experience. In as little as six steps, a candidate can go from the login page through the launch of a targeted digital campaign to any universe. Couple that with no up-front costs or setup fees, and it’s no wonder why the platform signed up 87 accounts that went on to launch 587 campaigns its first year in operation. Want to use this award-winning technology in your campaign? It’s free to get started! Create a FREE account below.

Today's post is brought to you by the team over at Campaign HQ , the leading provider of phone and text voter outreach services for conservative campaigns. Whether you’re running for dog catcher or president, there’s no doubt that digital ads should be part of your campaign’s strategy and budget. RepublicanAds.com is the most complete self-service, voter targeted digital advertising platform for GOP candidates. Unfortunately, voters don’t make their decisions based on one form of communication alone. So once your digital ad campaign is underway, you can take the next step towards victory by integrating a phone campaign into your plan. The average American checks their phone 144 times a day . So you need a strategy to truly “Own the Phone” by engaging voters in every possible channel, including phone calls and text messages in addition to digital ads. By adding phones to your digital campaign, you will maximize your message, create an echo chamber of your voice, and initiate a two-way conversation with voters. Particularly in down-ballot races where name recognition and turnout are low, having meaningful conversations with voters by phone and text are proven to move the numbers and increase support. Four ways to integrate phones with your digital ads are with Live or Automated Get out the Vote (GOTV) calls, GOTV texts, and telephone townhalls. Automated calls are quick, affordable, far reaching and a terrific way to leverage the perfect endorsement you received, push voters to an event you’re holding, or deliver late-breaking updates about your campaign. On average, 20-25% of your target audience still has (and uses) their landline phone. Can you afford to miss communicating with that many people in a close race? Live calls help you go deeper with voters by having a two-way conversation. This will help your campaign overcome voter confusion, encourage your supporter to make a plan to vote, and outline exactly how and where to vote. Text messages ensure you’re meeting voters exactly where they are. You can take the digital ad or campaign video that you’ve created and send it directly to voters’ phones. This will help you quickly and effectively refute an attack, remind voters where their polling location is, or send links and emojis. Telephone townhalls provide you the opportunity to reach a large audience directly at one time, while letting voters interact with you. This will give you the chance to share the issues you’ve been talking about in your digital ads with voters directly, showing them you’re ready, able, and willing to handle their biggest concerns. Just like digital ads, your voter contact phone plan can be specifically targeted to exactly which voters you want to hear each individual message. An effective and winning campaign doesn’t silo off their tools – instead, integrating phones into your digital ad plan will give you the edge and help you win your race. Let us help you put together your plan. To learn more about their phone voter outreach services, please visit Campaign HQ for more details! About RepublicanAds.com RepublicanAds.com combines voter targeting solutions, programmatic advertising technology, and near real-time customized reporting within a streamlined interface that doesn’t require additional advertising training or experience. In as little as six steps, a candidate can go from the login page through the launch of a targeted digital campaign to any universe. Couple that with no up-front costs or setup fees, and it’s no wonder why the platform signed up 87 accounts that went on to launch 587 campaigns its first year in operation. Want to use this award-winning technology in your campaign? It’s free to get started! Create a FREE account below.

Make Sure Your Campaign's Message Doesn't Fall on Closed Doors Using digital ads to supplement door knocking can lead t o major wins! A recent Maine State House candidate used RepublicanAds.com to run digital ads to reach the voters they were doing door-to-door outreach on…and it worked! By leveraging additional voter outreach online, the candidate increased his name ID and voter support enough to win by 121 votes and flip the district from blue to red ! Here's how to use this winning "digital doors" strategy in your campaign with RepublicanAds.com : How to Create Your Own Digital Doors Campaign: 1. Create a FREE Account 2. Create an Audience Campaign Have it start at least 2-3 days before you begin door-knocking. This gives the ads enough time to stick with your voters. 3. Select Your Geography Choose either your district, city, state...wherever you'll be knocking doors! 4. Select Your Audience Use one of our prebuilt voterfile matched audiences OR upload your own custom list of voters at no additional fee . 5. Select Your Creatives Follow the prompts and choose your ad format(s) and creatives to upload. 5. Launch Your Campaign! Digital advertising is a great way to make in-person outreach more effective and efficient. With the help of RepublicanAds.com ’s award-winning technology, you can easily create targeted digital ad campaigns that reach the precise groups of voters your message needs to resonate with. Combining digital and traditional outreach has been proven to make a real impact on election day. Want to use this award-winning technology in your campaign? It’s free to get started!

RepublicanAds.com Shows You How to Make Eye-Catching Banner Ads for FREE That Win Over Your Voters Why Banner Ads? If you’ve come this far, you probably already know the importance of using digital advertising in your political campaign’s marketing strategy. Digital advertising is a well-established political campaign strategy used by everyone from presidential candidates to your local city council race. Running digital ads not only increases a candidate’s name ID but also allows for more precise voter messaging and takes only minutes to set up. While RepublicanAds.com created an award-winning platform that easily lets you serve the messages you want to your exact voters in less than 10 minutes (no experience necessary), understanding what type of creative formats to use and how they should look can be overwhelming! That’s why we wrote this official guide to creating your own set of banner ads for free! Banner (aka display) ads are the easiest to create, highly effective, and can be served on almost every website and app your voters visit on a daily basis. In this guide, we go over how to create your own digital campaign ads with the popular online design tool, Canva. And later, how to use these ads in your very own voter-targeted RepublicanAds.com digital ad campaign. While it’s ideal to work with a design firm to create your campaign’s look and feel, we understand that it’s not always available. That’s why we created this guide to help you utilize free resources to run an effective digital campaign. How to Create Great Banner Ads for Free Canva is a popular online design platform that allows users to create any number of online graphics. With intuitive tools and built-in guidance (just like RepublicanAds.com), users can easily create thousands of different graphics or videos (preroll or online video ads anyone?) for free. Follow this step-by-step guide to create winning creatives for your campaign! 1. Sign Up for a Canva Account Sign up for a free Canva account at Canva.com. 2. Get Started with Our Voter-Optimized Templates While there are plenty of templates available on Canva (just search “election ads” in the search bar), we went ahead and created a set of voter-optimized banner ads based on the design elements our winning candidates used in their ads. Our customized templates are sized to work with the most popular sites on the internet. To create banner/display ads, click on the URLs below to access our templates. 300 x 250 Display Ad Template 300 x 600 Display Ad Template 728 x 90 Display Ad Template 160 x 600 Display Ad Template Once you click “Use Template” in the new browser tab, Canva will copy the design to your own account. From there, feel free to adjust the colors, upload your own images, or adjust the fonts to match what your campaign already uses. Still not sure how to start? Here’s a quick getting started tutorial put together by Canva. 3. How to Get the Most Out of Your Ads It can be tempting to put anything and everything on your ad! However, keep in mind the following to make sure that your ad sticks with voters, complies with election law, and doesn’t get flagged for policy violations: Keep it simple - Make sure your ads are clear, concise, and easy to read. Name ID - Name recognition is critical. Prominently display your name and logo in your ads. More ads = more votes - You can create more than one set of ads with different messages and create multiple digital campaigns to compare the results. Include a disclaimer - Remember, all political ads, even “Issue Advocacy” ads have to have legible ‘Paid for By’ disclaimers. More information can be found in the RepublicanAds.com help center. The sizes included in the RepublicanAds.com templates are industry standards, ensuring compatibility across various websites and advertising networks to ensure your ad is being seen everywhere political digital ads are accepted for your target voter audience. Check out our Official Digital Strategy Guide for more information on booking an effective political digital campaign with RepublicanAds.com. 4. Save and Download Your Display Ad Once you're satisfied with your customized display ad, click on the "Download" button at the editor's top-right corner. The RepublicanAds.com platform accepts either PNG or JPG files with a file size of 50kB to 400kB. Click on the "Download" button again to save the final design to your device. Using Your Ads to Win Over Voters Now that you have your digital ads in hand, how do you start using them? To get the most out of your digital ads, we suggest booking a campaign on the RepublicanAds.com platform. It’s the industry-leading way to make sure that your voters see your ads wherever they go online. Plus, it takes less than 5 minutes to launch your campaign! Using Your Ads with RepublicanAds.com Once you’ve created your campaign, entered basic details, and selected your geo - it’s time to upload your ads! Under Format, select the ad sizes you’ve created under Display Ads. (Hint: the sizes are in the names of the templates). Once you’ve selected your sizes, click ahead to the next screen where you can select each ad and upload it. Our platform will instantly check your ad to make sure it will serve on the best sites and apps available to your voters. That’s it! All that’s next is to finalize your budget with the built-in budgeting tool, and launch your campaign! (actual footage of a RepublicanAds.com campaign being launched) Want More Help? Check out our recent blog post for a complete guide on how to book an effective digital ad campaign with RepublicanAds.com! This guide includes budget considerations, campaign strategy and tactics, and information on our FREE media planning tool that will help you create the most effective voterfile targeted campaign no matter your budget. By following this guide, you can easily create winning creatives for your next campaign on RepublicanAds.com. Our award-winning platform can help you target specific audiences and reach the voters your campaign needs to win. Want to use this award-winning technology in your next campaign? It’s free to get started!

Combining Digital with Doorknocking to Get Results In today's world, it's hard for candidates and parties to get their message across to voters. With so much information available, it can be overwhelming. That's where digital advertising comes in, and RepublicanAds.com is leading the way in using technology to make a real impact in elections. A recent example of how this approach worked was in the Maine 45th State House District special election. The Republican party used RepublicanAds.com's digital advertising services to run targeted ads to registered Republicans in the district. At the same time, the candidate went out into the community to connect with voters face-to-face. This combination of digital and in-person campaigning turned out to be a winning strategy. What made this approach so effective was the way RepublicanAds.com used voter data to target specific groups of voters with tailored ads. By analyzing the data, they were able to reach voters who were already likely to support the Republican candidate. This meant that when the candidate knocked on their doors, they were already inclined to vote for him. During a recent State House special election, our firm did digital IE advertising for the state party. They had a specific universe of voters they wanted to target multiple times with GOTV ads. These same voters told us at the doors they were receiving our ads and they were ready to vote for our Republican candidate. The candidate ended up winning by only 121 votes, which flipped the district from blue to red.” - Joe Turcotte, consultant This success story shows just how effective targeted digital advertising can be in influencing voter behavior. About RepublicanAds.com So, who is RepublicanAds.com? We are an award-winning provider of digital advertising services for political campaigns and organizations. Our specialty is using voter data to target specific groups of voters with messages that resonate with their interests and concerns. Our technology uses advanced algorithms to analyze voter data and identify key demographics and traits that are likely to respond to a campaign's message. By targeting these groups with tailored ads, campaigns can make the biggest impact and reach voters who are most likely to be swayed. The success of the Maine 45th State House District special election is just one example of how digital advertising can work hand-in-hand with in-person campaigning. By combining the reach and precision of targeted digital advertising with the personal touch of face-to-face outreach, campaigns can create a powerful combination that can make all the difference in a close election. Digital advertising is a proven and powerful tool that can make in-person outreach even more effective and efficient. With the help of RepublicanAds.com's cutting-edge technology and targeted ad campaigns, campaigns can reach specific groups of voters with messages that resonate with their interests and concerns. The result is a powerful combination of digital and traditional campaigning tactics that can make a real impact on election day. Want to use this award-winning technology in your next campaign? It’s free to get started!