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Yes, You CAN Design Your Own Political Campaign Ads Shows You How to Make Eye-Catching Banner Ads for FREE That Win Over Your Voters

Why Banner Ads?

If you’ve come this far, you probably already know the importance of using digital advertising in your political campaign’s marketing strategy. Digital advertising is a well-established political campaign strategy used by everyone from presidential candidates to your local city council race. Running digital ads not only increases a candidate’s name ID but also allows for more precise voter messaging and takes only minutes to set up.

While created an award-winning platform that easily lets you serve the messages you want to your exact voters in less than 10 minutes (no experience necessary), understanding what type of creative formats to use and how they should look can be overwhelming!

That’s why we wrote this official guide to creating your own set of banner ads for free!

Banner (aka display) ads are the easiest to create, highly effective, and can be served on almost every website and app your voters visit on a daily basis. In this guide, we go over how to create your own digital campaign ads with the popular online design tool, Canva. And later, how to use these ads in your very own voter-targeted digital ad campaign.

While it’s ideal to work with a design firm to create your campaign’s look and feel, we understand that it’s not always available. That’s why we created this guide to help you utilize free resources to run an effective digital campaign.

How to Create Great Banner Ads for Free

Canva is a popular online design platform that allows users to create any number of online graphics. With intuitive tools and built-in guidance (just like, users can easily create thousands of different graphics or videos (preroll or online video ads anyone?) for free.

Follow this step-by-step guide to create winning creatives for your campaign!

1. Sign Up for a Canva Account

Sign up for a free Canva account at

2. Get Started with Our Voter-Optimized Templates

While there are plenty of templates available on Canva (just search “election ads” in the search bar), we went ahead and created a set of voter-optimized banner ads based on the design elements our winning candidates used in their ads. Our customized templates are sized to work with the most popular sites on the internet.

To create banner/display ads, click on the URLs below to access our templates.

Once you click “Use Template” in the new browser tab, Canva will copy the design to your own account. From there, feel free to adjust the colors, upload your own images, or adjust the fonts to match what your campaign already uses.

Still not sure how to start? Here’s a quick getting started tutorial put together by Canva.

3. How to Get the Most Out of Your Ads

It can be tempting to put anything and everything on your ad! However, keep in mind the following to make sure that your ad sticks with voters, complies with election law, and doesn’t get flagged for policy violations:

  • Keep it simple - Make sure your ads are clear, concise, and easy to read.

  • Name ID - Name recognition is critical. Prominently display your name and logo in your ads.

  • More ads = more votes - You can create more than one set of ads with different messages and create multiple digital campaigns to compare the results.

  • Include a disclaimer - Remember, all political ads, even “Issue Advocacy” ads have to have legible ‘Paid for By’ disclaimers. More information can be found in the help center.

The sizes included in the templates are industry standards, ensuring compatibility across various websites and advertising networks to ensure your ad is being seen everywhere political digital ads are accepted for your target voter audience.

Check out our Official Digital Strategy Guide for more information on booking an effective political digital campaign with

4. Save and Download Your Display Ad

Once you're satisfied with your customized display ad, click on the "Download" button at the editor's top-right corner. The platform accepts either PNG or JPG files with a file size of 50kB to 400kB. Click on the "Download" button again to save the final design to your device.

Using Your Ads to Win Over Voters

Now that you have your digital ads in hand, how do you start using them?

To get the most out of your digital ads, we suggest booking a campaign on the platform. It’s the industry-leading way to make sure that your voters see your ads wherever they go online. Plus, it takes less than 5 minutes to launch your campaign!

Using Your Ads with

Once you’ve created your campaign, entered basic details, and selected your geo - it’s time to upload your ads!

Under Format, select the ad sizes you’ve created under Display Ads. (Hint: the sizes are in the names of the templates). Once you’ve selected your sizes, click ahead to the next screen where you can select each ad and upload it. Our platform will instantly check your ad to make sure it will serve on the best sites and apps available to your voters.

That’s it!

All that’s next is to finalize your budget with the built-in budgeting tool, and launch your campaign!

(actual footage of a campaign being launched)

Want More Help?

Check out our recent blog post for a complete guide on how to book an effective digital ad campaign with! This guide includes budget considerations, campaign strategy and tactics, and information on our FREE media planning tool that will help you create the most effective voterfile targeted campaign no matter your budget.

By following this guide, you can easily create winning creatives for your next campaign on Our award-winning platform can help you target specific audiences and reach the voters your campaign needs to win.

Want to use this award-winning technology in your next campaign? It’s free to get started!


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