Crack The Code: How To Reach Voters That Matter
- Ashley Molinari
- Jul 15
- 4 min read
Running a successful campaign today means more than knocking on doors and sending mail. It requires precision digital targeting that reaches voters where they are: across phones, tablets, streaming TVs, and desktops. In a fragmented media landscape, the ability to deliver the right message to the right voter at the right time is no longer optional, it’s essential.
That’s where RepublicanAds.com comes in. Our award-winning self-serve platform was designed specifically for political candidates and consultants seeking smarter, more efficient, and transparent campaigns. With tools designed for ease of use and results that speak for themselves, we help campaigns reach the voters who matter most, when it matters most.
And it works. Just ask Rep. Scott Hilton, who flipped a swing seat in Georgia’s House District 48 with the help of our advanced targeting tools. Or look to our recent Awards for Best Use of Online Targeting, recognizing our ability to drive turnout and engagement with unmatched precision. From local races to statewide efforts, our technology is delivering wins up and down the ballot.
In this blog, we’ll break down:
🏆 Case Study Highlight: Scott Hilton Wins with Smart Targeting
In Georgia House District 48, Republican Scott Hilton faced a tough path: a purple district with fragmented media consumption and only weeks to make an impact. His campaign turned to RepublicanAds.com to create a custom audience strategy using i360 voter-file matched data, ZIP code targeting, and cross-device ad delivery.
We helped him:
Target persuadable and low-propensity Republicans
Serve ads across CTV, pre-roll, and display
Optimize in real time with heatmaps and performance reporting
The result? Victory in one of Georgia’s most competitive districts.
Targeting Tactics That Win Campaigns
No two campaigns are alike. Whether you're running a national race or focusing on a tight local district, your targeting strategy should reflect your goals, audience, and available data.
🎯 Audience-based targeting works best when you have a specific voter file, maybe it’s your list of past supporters, high-propensity voters, or swing voters identified through polling. With RepublicanAds.com, you can upload that list and we’ll match it with over 85% accuracy, ensuring your digital ads reach the exact individuals you want across mobile, desktop, and streaming TV.
Even if you don’t have your own list, we’ve got you covered! We also offer a wide range of off-the-shelf audience segments based on voter registration, demographics, issue interests, voting history, and more. These ready-made audiences make it easy for any campaign to precisely target key groups without needing to compile a custom list, helping you reach persuadable voters, party loyalists, or demographic segments critical to your race.
📍On the other hand, geofencing is ideal for address-level precision targeting. Whether you want to reach voters at specific polling locations, campaign offices, or early voting sites, our tools allow you to target tight digital boundaries around individual addresses so your ads are served only where they matter most.
This is especially effective for engaging voters right before they vote, ensuring your campaign is top of mind as they walk into the polling booth.
Matching Your Targeting With the Right Ad Formats
Choosing where your ads appear is just as important as who sees them. Our award-winning platform gives you access to the full digital toolkit—display, pre-roll video, and Connected TV—each of which brings its own strategic advantages.
Display ads are great for consistent exposure. They’re cost-effective, especially at scale, and perfect for staying top-of-mind. Many campaigns use display to reinforce their mail messaging and extend their reach across websites and mobile apps that voters use every day.
Pre-roll video offers a step up in engagement and can run in a variety of placements. Pre-roll video is ideal for telling a candidate’s story, introducing endorsements, or addressing specific issues in a persuasive, high-impact format. Because it combines sight, sound, and motion, Pre-roll video can drive deeper voter engagement than static display ads while remaining cost-effective, especially when paired with precision targeting like voter lists or address-level geofencing.
Then there’s Connected TV (CTV). CTV is streaming ads shown on platforms like Roku, Hulu, and Pluto TV. This is where traditional TV watchers have migrated, and CTV offers the full-screen experience of television with the targeting power of digital. Because CTV ads offer nearly 100% completion rates, this makes it one of the most impactful ways to deliver your campaign’s message with weight and legitimacy.
✅ Why RepublicanAds.com?
We aren’t just another ad tech vendor. We’re a self-serve platform built specifically for political campaigns, with tools, data, and features that deliver real voter engagement.
Here’s what you get with us:
🔍 Precision Targeting
85%+ match rate with your custom audience lists
Integration with industry leading data providers
Cross-device targeting using device graphs, cookies, and IPs
📊 Real-Time Transparency
Launch in under 10 minutes
Instant performance insights with heatmaps, impression tracking, and site-level transparency
Detailed breakdowns by device and channel so you can see how voters engage across screens
🧰 Easy to Use, Powerful at Scale
No agency required, you control your targeting, creative, and spend
Launch CTV, display, and video in one unified dashboard
Built to scale for presidential or local races
📈 Proven Results
Our platform is Reed and Pollie Award-winning
Campaigns using our targeting outperform national benchmarks
Candidates across the country—from school board to Congress—are winning with us
Ready to Put Our Targeting to Work for You?
Smart targeting isn’t just a luxury for big campaigns, it’s how races are won at every level. Whether you need to turn out your base, persuade swing voters, or raise your name ID in a crowded field, RepublicanAds.com gives you the tools to do it quickly, efficiently, and affordably.
If you’re ready to level up your digital strategy, we’re here to help you win. Let’s make your digital strategy a difference-maker.
Want to use this award-winning technology in your campaign? It’s FREE to get started!
