We know how difficult it is to find a good ad partner, especially one that’s transparent and doesn’t eat up a budget with extra fees. While we built RepublicanAds.com to address the red tape, political censorship, and high costs associated with other digital ad vendors - we also know that you understand your campaign the best. No matter who you decide to use for your campaign, we suggest asking the following questions to your political ad vendor: 1. Where will my ads appear? The answer should be every website, mobile app, or streaming service your audience visits (that allows political advertising!). No matter the size of the campaign, RepublicanAds.com makes sure that your ads are served on premium inventory and qualified to run on most major streaming services like Hulu, Roku, etc for streaming TV campaigns. Ads are served to your target audience based on where they go online throughout their days. This can mean that your ads are served on recipe blogs, local news sites, national outlets, and everything in between. It all depends on where your audience spends their time online. Be aware of definitive promises to run your ads on certain sites, and make sure to ask if you’ll be able to see your ad delivery data for transparency. 2. How can I get access to reporting? Will I be able to see daily performance reports? Access to real-time reporting on a dashboard, or a daily email provides the best insight into performance. Beware of having to ask every time you want to see how your campaign funds are being spent. RepublicanAds.com has real-time reporting built in to every campaign. Easily see exactly how your campaign is performing at any time and be able to make apples-to-apples comparisons to other voter outreach methods. 3. What are your data fees? Will I be able to use my own data? Getting hit with unexpected fees or having critical features hidden behind paywalls is never great. It makes it hard to build out accurate digital budgets and builds distrust with the vendor. With RepublicanAds.com , what you see is what you get. There are no extra fees to match your custom audience list, no extra fees to use our voterfile-matched universes, and nothing is hidden behind a paywall. It’s free to sign up and build out a campaign, and our built-in media planning tool lets you see in real-time how effective your campaign will be with your target audience before spending a dime. 4. How does your platform support voter reach at the most granular level? Our platform supports voter targeting at the most granular level by allowing you to target voters based on their city, state house district, congressional district, zip code, etc. or even by using your own custom data. We understand that your voters are real people in your district, and we prioritize quality over quantity when it comes to data. We partner with only the most accurate data firms to ensure your message is seen by the voters you want, wherever and whenever they go online. We use several methods to ensure that your message is in front of the right people, including browser cookies, mobile device IDs, geolocation targeting, mobile geofencing, and smart IP targeting. Relying on any single method means risking that half of your audience may not see your ads. 5. What kind of ads can I run? Being able to run a variety of creatives with one vendor is vital. Display ads are always classic and can easily complement the look of a direct mail piece or yard sign. However, the exponential growth of streaming on smart TVs and online video makes it incredibly easy to get a short video message to your voters within minutes. RepublicanAds.com lets you serve display, preroll video, or CTV ads in the same campaign or create a custom mix of creative for whatever audience you want to target. Want to use this award-winning technology in your campaign? It’s free to get started! Create a FREE account below. Still have questions? Drop us a line!

How RepublicanAds.com Changed the Political Campaign Digital Strategy for a North Carolina Judge - and Won! Running for North Carolina’s Court of Appeals, Judge Michael Stading faced several challenges. Appellate Court Judge races in North Carolina are typically very low-budget and limited outreach options. Previously, his only realistic outreach options involved low-tech and high-effort options like grassroots outreach and yard signs. Why Did Judge Stading Use RepublicanAds.com for His Political Campaign Marketing Strategy? RepublicanAds.com’s easy-to-use political digital ad platform allowed Judge Stading’s campaign to easily get his campaign message to potential voters. And unlike traditional methods of outreach, digital advertising allows candidates to serve their political message to voters multiple times a day. This increases name ID without any extra work on behalf of campaign teams. Determining the Right Audience Judge Stading’s campaign exclusively used our firm for their paid digital advertising because of our ability to deliver effective results on a limited budget. Our prebuilt voterfile matched audiences and proprietary custom audience builder helped them define and match a precise audience that was large enough to be impactful in a close race yet small enough to put a sufficient lead on the target in a limited timeframe. Using our proprietary custom audience builder, we matched the campaign’s two modeled audiences, and then used our platform’s media planning tool to create a draft plan for each audience. This tool instantly calculates frequency, impressions, and share of voice based on budget, target audience, and other campaign variables. The campaign could then quickly build an effective digital campaign within budget. Notably, while our proprietary matching system matches a campaign’s modeled data to IP addresses, mobile device IDs, cookies, and lat-long coordinates at an average rate of 85%, we were able to match ALL 61,501 unique targets provided by the campaign for a 100% match rate. We reached this audience with an average frequency of 10.3 for CTV and pre-roll video ads - exceeding the campaign’s frequency goal of 9. Additionally, our platform’s voter data automatically suppresses those who vote absentee or by mail – ensuring that a campaign is only spending its dollars on reaching voters who have not yet voted. Our platform’s technology enabled the candidate to reach their target audience more effectively and within its budget while still having an impact. Judge Stading ultimately won all but two counties, propelling him to a state-wide victory where he received a higher percentage of the vote than Senator-elect Ted Budd and the two winning candidates for State Supreme Court Justice. Despite limited resources and extremely low name ID statewide, Judge Stading’s campaign ultimately won due to our platform’s easy, effective, and affordable way to reach key voters online. How RepublicanAds.com Works For Your Campaign RepublicanAds.com combines voter targeting solutions, advertising technology, and near real-time customized reporting within a streamlined interface. In as little as 10 minutes, a user can launch a digital campaign to any voter universe. Along with no up-front costs or setup fees, it’s no wonder why in its first year our platform signed up 87 accounts that launched 587 campaigns. By harnessing the power of digital advertising (as opposed to fixed placements), campaigns can deliver their messages to precisely the voters they desire, no matter where these voters go online. Powered by the latest advertising innovations, RepublicanAds.com provides the skill and experience of an entire advertising operations team without the cost. Traditionally, campaigns looking to use political digital ads in their own races needed to have big budgets, expensive consultants, and a deep knowledge of digital marketing. Our firm changed the industry standard by developing an effective and efficient platform that allows candidates up and down the ballot to serve display, pre-roll, and CTV (think streaming TV services, like Netflix or Hulu) ads to the exact voters they want in less than 10 minutes. No digital advertising experience is needed. In addition, with a real-time media planning tool and near real-time reporting, campaigns can see their ad spend, digital ad performance, and key campaign metrics that let them make an apples-to-apples comparison across all outreach efforts (not just digital!). Precision Voter Targeting Besides putting the most advanced political advertising technology into the hands of Republican campaigns, our voterfile-matched audience lists and custom audience builder are available at no additional cost to our clients. By matching the voter file to the most recent data from multiple industry-leading sources, then parsing that data into custom lists that include organizing voters based on a selected geography, district, or precinct, a candidate can easily send a custom message to nine different pre-built voter audiences (persuasion, swing, strong) with the literal click of a button. Our platform also easily integrates custom audience data with match rates above 85%. Our proprietary matching system takes a campaign’s data and matches it to IP addresses, mobile device IDs, cookies, and lat-long coordinates to produce an average match rate greater than 85% within a few hours. During the campaign, the combination of identifiers is used to produce the best results in reach and scale automatically. These lists are saved to their account, so they can easily create multiple campaigns for their unique target audiences. Whether a campaign’s goal is increased name recognition, persuasion, or GOTV, our platform has a proven record of success . No matter the level of the campaign, or the size of the budget, our firm brings industry-leading technology to candidates and causes up and down the ballot. Want to use this award-winning technology in your campaign? It’s free to get started! Create a FREE account below. Still have questions? Drop us a line!

RepublicanAds.com is an award-winning, easy-to-use digital advertising platform that helps Republican candidates run effective digital ad campaigns. Whether you're targeting specific voter groups or uploading a custom list, this guide will provide you with the best practices for booking a political digital campaign on RepublicanAds.com. We'll cover budget considerations, campaign strategy and tactics, and what makes creative ads effective. How to Create an Effective Budget It’s hard to establish a budget without knowing what makes a digital campaign effective. That’s where we come in. To ensure that your key voters remember your name at the polls, (1) aim for an average ad frequency of 7 ads per voter per day and (2) limit your targeting to key audiences to save on ad spend. More Ads = More Votes Generally, the higher the frequency, the better the recall. This applies in politics too! It’s hard to remember every yard sign and billboard you pass on the way to work, school, or church - but it’s easy to remember the ones you see the most. The more times voters see your ad online, whether it’s a banner ad or video, the more likely they’ll be to remember your name at the polls. Our frequency metric estimates the number of times your targeted audience will see your ad during your advertising campaign. You can’t always be everywhere your voters are, but your ads can. Your Audience Matters Target only the audience you need to reach for a winning campaign. Decide who your most important audience is: likely voters, swing voters, a custom subset, or those focused on Get Out the Vote (GOTV) efforts. You know your voters and which ones will clinch the election for you - maximize your budget by reaching the voters that will help you win. Our platform already has voterfile-matched audiences custom-built for every district, county, zip code, and state in the United States. We’re confident that we have an audience for your race, but if you want to use your own data, we can match your custom list in less than 48 hours for no additional fee. Our FREE Budgeting Tool Use our FREE media planning tool to see how effective your campaign can be based on different budgets, audiences, and dates. Getting Started: Create a FREE Account Create a Campaign Follow the prompts and choose your variables for geographic location, dates, audience, and creative type. The media planner will update automatically as you progress through the steps Adjust your budget for your target effectiveness on the "checkout" page. Remember: Aim for an average daily frequency of 7 ads per voter for maximum effectiveness Only selecting key audiences will keep your budget down Need help? Reach out to support@republicanads.com. How to Have a Winning Political Digital Strategy Developing an effective digital strategy is easy with this simple adage: start early and often. It’s easy to get caught up in different variables and metrics, but keep it simple with this adage. Start Early Begin your digital campaign early to establish name recognition. The more time campaigns have to run, the more effective they are at understanding where your voters are online and serving ads in the most persuasive placements on each website. Ideally, campaigns should start running digital as soon as they announce. This gives your campaign enough time to resonate with your voters. However, digital campaigns can be effective right down to the wire. For campaigns with a tighter timeline, RepublicanAds.com has custom solutions ready for you GOTV Reach early voters before early voting starts. RepublicanAds.com adjusts its targeting to focus on early vote audiences, ensuring you reach the right people at the right time. Complement your existing GOTV efforts with digital. We’ve seen campaigns win with our pre-built GOTV and Early Vote audiences and are confident that we have a targeting strategy that works with your timeline. And Often Make sure that your campaigns have an average daily frequency of 7+ per person to ensure maximum name recall at the voting booth. Sometimes that can mean running a shorter campaign. In that case, we suggest building a timeline around the campaign frequency. Previous campaigns have used digital ad campaigns to complement door-knocking efforts, a major debate, or GOTV outreach. How to Design Effective Digital Ads Figuring out how to design effective digital ads can be daunting. Remember, banner (display) ads are small. We all have a natural tendency to want to include our entire campaign website in one small 300 x 250px box, but don’t. It’s too much! Keep It Simple Make sure your ads are clear, concise, and easy to read. People only look at ads for a few seconds, and ALL the information you want to convey needs to be easily understood within that window. Messaging Focus on ONE message per ad. Your campaign slogan works well here. Or, if you’re targeting an audience that votes on a specific issue, tailor the message to that issue. For example, if your key voters really care about healthcare, include a message highlighting your view on a proposed healthcare initiative rather than just a campaign slogan. Name ID Name recognition is critical. Prominently display your name and logo in your ads. But What About Video? Or Banner? Display (banner) ads are a cost-efficient way to engage voters, while video ads are highly effective and engaging. We’ve seen campaigns win that just use banner ads, video, or a mix of both. What matters is using high-quality creative (if your Grandmother can’t read the ad, maybe change the creative direction), in a way that resonates with your voters. The RepublicanAds.com platform accepts the most widely used banner sizes and ensures your video content can be served on premium streaming platforms. For more questions about display and video file requirements and standards, please visit here for display ads and here for video ads. It’s the Law: Always Have a Disclaimer Include a legible "paid for by" disclaimer on every ad (display and video). Video ads must have a disclaimer legible for at least 4 seconds. Keep in mind that display ads are pretty small, so super tiny font sizes might not work. Check the creative! If you can’t read it, then you probably need a larger disclaimer. By following these best practices, you can easily book a successful campaign on RepublicanAds.com. Reach your target audience, optimize your budget, and create engaging ads that resonate with voters. Want to use this award-winning technology in your campaign? It’s free to get started! Create a FREE account below. Still have questions? Drop us a line!

The 2023 AAPC Pollies Awards are here and we're honored to announce that we won GOLD for Best Ad Technology Innovation! Georgia Secretary of State, Brad Raffensperger's campaign used RepublicanAds.com to run 23 campaigns with a multi-channel strategy (display, preroll, CTV) targeting a mix of pre-built and custom audiences. He effectively combatted attacks from both President Trump and President Biden, and reached the voters he needed - leading to a hard fought victory . Bringing Programmatic to the People Our voter-targeted, self-directed digital advertising platform puts the highest caliber digital advertising technology available into the hands of candidates, campaigns, and causes, no matter their size or budget. By taking tools designed and perfected for top of the ticket campaigns and democratizing them for every candidate and cause, politics truly became more local. How Our Voterfile Targeted Digital Advertising Platform Changed the Game RepublicanAds.com combines voter targeting solutions, programmatic advertising technology, and near real-time customized reporting within a streamlined interface that doesn’t require additional advertising training or experience. In as little as six steps, a candidate can go from the login page through the launch of a targeted digital campaign to any universe. Couple that with no up-front costs or setup fees, and it’s no wonder why the platform signed up 87 accounts that went on to launch 587 campaigns it’s first year in operation. By harnessing the power of programmatic advertising (as opposed to fixed placements), campaigns can deliver their messages to precisely the voters they desire, no matter where these voters go online. Powered by the latest innovations in automation, and DSP agnostic, the platform serves as a force multiplier by providing the skill and experience of an entire advertising operations team without the cost. Traditionally, these campaigns looking to bring this technology into their own races needed to have big budgets, expensive consultants, and a deep knowledge of digital advertising. RepublicanAds.com changed the industry standard by developing an effective and efficient platform that allows candidates up and down the ballot to serve display, pre-roll, and CTV ads to the exact voters they want in less than 10 minutes. No digital advertising experience needed. In addition, with a real-time media planning tool and near real-time reporting, campaigns can see their ad spend, digital ad performance, and key campaign metrics that let them make an apples-to-apples comparison across all outreach efforts (not just digital!). Precision Voter Targeting Besides putting the most advanced digital advertising technology into the hands of campaigns up and down the ballot, our voterfile matched audience lists and custom audience builder are available at no additional cost to our clients. By matching the voter file to the most recent data from multiple industry-leading sources, then parsing that data into custom lists that include organizing voters based on a selected geography, district, or precinct, a candidate can easily send a custom message to nine different pre-built voter audiences (persuasion, swing, strong) with the literal click of a button. Our platform also easily integrates custom audience data with match rates above 85%. Our proprietary matching system takes a campaign’s data and matches it to IP addresses, mobile device IDs, cookies, and lat-long coordinates to produce an average match rate greater than 85% within a few hours. During the campaign, the combination of identifiers is used to produce the best results in reach and scale automatically. These lists are saved to their account, so they can easily create multiple campaigns for their unique target audiences. Case Study Secretary of State Our platform’s industry-leading technology, cost-effectiveness, and unique targeting options led Georgia Secretary of State, Brad Raffensperger’s campaign to victory. He won his four-way primary with 52.4% of the vote despite trailing in the polls (numbers in the low 30s in most polls), and attacks from President Trump. This was 19% higher than his closest opponent, Jody Hice, a Trump-endorsed candidate. Even more remarkable, he won the nomination without a runoff – something pundits locally and across the country expected. Despite facing major adversity, our platform gave Raffensperger the unique ability to get in front of his audience quickly and effectively. Winning Campaign Strategy Raffensperger’s team ran 23 unique digital campaigns on our platform. They used a combination of display, pre-roll, and CTV to reach their Primary target audience, leaning heavily on pre-roll for its cost-effectiveness and widespread viewability. Leveraging pre-roll and CTV, the campaign used our unique voterfile matched audiences to increase the reach and frequency of their traditional TV ads and reach key targets with unique digital-only video messages. Combining the power of targeted programmatic advertising, the voter file, and several voter databases – candidates can more effectively send tailored messages to unique subsets of their key audience with our platform. This gave Raffensperger’s campaign the flexibility to highlight campaign points and unique endorsements to his key voters. To refine their targeting strategy, the campaign used our prebuilt Republican Primary Audience (matched to the voterfile and frequently updated from several high-quality data sources) and a custom audience of 2 of 4 Republican Primary voters so they could over-index in a high-turnout primary. Creating this audience was also key as it was less likely to be receptive to Trump’s attacks and less likely to blindly support a Trump-endorsed candidate than more frequent primary voters. They also created a custom audience of 65+ Republican primary voters for a unique video messaging campaign about issues important to that group of voters. This allowed the campaign to target the exact audiences needed without wasting campaign funds. Instead of running blanket ads across a designated geo, they could serve ads that would resonate with their intended audience and exclude the rest. Delivering a Win After the Primary, Raffensperger faced attacks from President Biden and President Trump, an opponent with a significantly higher campaign budget, and an unprecedented amount of dark money funded attacks. Raffensperger’s campaign doubled down on its previous strategy with new custom audiences. Utilizing our platform’s innovative advertising technology, Raffensperger won the General with more than 53% of the vote and by the largest margin of victory of any other statewide candidate. He was also the best-performing statewide candidate among swing/unaffiliated voters and the best-performing Republican candidate overall in the Atlanta Metro area. Whether a campaign’s goal is increased name recognition, persuasion, or GOTV, our platform has a proven record of success. No matter the level of the campaign, or the size of the budget, RepublicanAds.com brings industry-leading technology to candidates and causes up and down the ballot. Want to use this Gold Pollie Award Winning technology in your campaign or consulting agency? About the Pollie Awards The Pollie Awards (Pollies) are bipartisan honors awarded annually by the American Association of Political Consultants (AAPC) to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of professional peers selects AAPC award winners. Esquire magazine has dubbed the Pollies “the Oscars of political advertising”. The full list of 2023 Pollie Contest winners can be found in the 2023 Winners Book . About AAPC Founded in 1969, the AAPC is a multi-partisan organization of political and public affairs professionals dedicated to improving democracy. The AAPC has over 1,600 members hailing from all corners of the globe. It is the largest association of political and public affairs professionals in the world. For more information, see theaapc.org .

The 2023 AAPC Pollies Awards are here and we're honored to announce that we won SILVER for Best Use of Mobile Technology! Our work with Florida's Osceola County Republican Party led to a silver award for Best Use of Mobile Technology. They used our innovative self-serve digital ad platform to run a mix of persuasion and geofence campaigns weeks before the election. This resulted in four of six targeted candidates winning and a percentage increase in the Republican vote. Bringing Programmatic to the People Our voter-targeted, self-directed digital advertising platform puts the highest caliber digital advertising technology available into the hands of candidates, campaigns, and causes, no matter their size or budget. By taking tools designed and perfected for top of the ticket campaigns and democratizing them for every candidate and cause, politics truly became a bit more local. How Our Voterfile Targeted Digital Advertising Platform Changed the Game RepublicanAds.com combines voter targeting solutions, programmatic advertising technology, and near real-time customized reporting within a streamlined interface that doesn’t require additional advertising training or experience. In as little as six steps, a candidate can go from the login page through the launch of a targeted digital campaign to any universe. Couple that with no up-front costs or setup fees, and it’s no wonder why the platform signed up 87 accounts that went on to launch 587 campaigns it’s first year in operation. By harnessing the power of programmatic advertising (as opposed to fixed placements), campaigns can deliver their messages to precisely the voters they desire, no matter where these voters go online. Powered by the latest innovations in automation, and DSP agnostic, the platform serves as a force multiplier by providing the skill and experience of an entire advertising operations team without the cost. Traditionally, these campaigns looking to bring this technology into their own races needed big budgets, expensive consultants, and a deep knowledge of digital advertising. RepublicanAds.com changed the industry standard by developing an effective and efficient platform that allows candidates up and down the ballot to serve display, pre-roll, and CTV ads to the exact voters they want in less than 10 minutes. No digital advertising experience needed. In addition, with a real-time media planning tool and near real-time reporting, campaigns can see their ad spend, digital ad performance, and key campaign metrics that let them make an apples-to-apples comparison across all outreach efforts (not just digital!). Precision Voter Targeting Besides putting the most advanced digital advertising technology into the hands of campaigns up and down the ballot, our voterfile matched audience lists and custom audience builder are available at no additional cost to our clients. By matching the voter file to the most recent data from multiple industry-leading sources, then parsing that data into custom lists that include organizing voters based on a selected geography, district, or precinct, a candidate can easily send a custom message to nine different pre-built voter audiences (persuasion, swing, strong) with the literal click of a button. Our platform also easily integrates custom audience data with match rates above 85%. Our proprietary matching system takes a campaign’s data and matches it to IP addresses, mobile device IDs, cookies, and lat-long coordinates to produce an average match rate greater than 85% within a few hours. During the campaign, the combination of identifiers is used to produce the best results in reach and scale automatically. These lists are saved to their account, so they can easily create multiple campaigns for their unique target audiences. Case Study Osceola County While the Osceola County Republican Executive Committee (OREC) historically had a strong volunteer and fundraising operation, they continued to fall short of their electoral goals. With increased fundraising late in the cycle, they decided to use our firm’s voterfile targeted digital advertising platform to reach key voters because of its ease of use and ability to deliver effective results no matter a campaign’s budget. Leveraging our platform’s ability to serve digital audience persuasion campaigns and geofence campaigns, OREC embarked on a two-phase digital messaging strategy using RepublicanAds.com . Phase One: Persuasion Using RepublicanAds.com , OREC launched several digital persuasion campaigns to support a broader GOTV campaign and increase name ID for several underfunded down-ballot candidates among persuadable voters. Our prebuilt audiences combined nine different audiences (weak party affiliation, strong party affiliation, swing, GOTV, etc.) to create the exact audience needed. These audiences are not only matched to the voterfile and combined with several top-tier databases, but they also automatically exclude voters who have already voted, ensuring that campaigns are only spending money on the voters they need to win. Phase Two: Geofence On Election Day, OREC served geofence campaigns to 16 precincts. Our technology takes these campaigns and exclusively serves ads to everyone within 300ft of each polling location – ensuring that a candidate’s ad is the last one voters see as they wait in line, scrolling on their phone. This innovative use of technology was proven in Osceola County, Florida to be effective, impactful, and cost-efficient. The combined result of these two campaigns resulted in four of six targeted candidates winning and a percentage increase in the Republican vote. These wins include: Carolina Amnesty, Florida House District 45 Paula Stark, Florida House District 47 Melissa Palomino, Overoaks Community Development Council Debbie Allen, Overoaks Community Development Council In the past, Osceola County Republicans have relied on traditional methods of grassroots voter contact, neighborhood canvassing, phone banks, and mail have been our methods for years. I was intrigued by this specific platform after seeing their ads and decided to use them for digital advertising and precinct geotargeting after being contacted by one of their strategists. This allowed us to [digitally] send a ‘Vote Republican’ slate card across the county and to targeted precincts and support underfunded down ballot candidates who won on Election Day. They were an important part of our victory strategy. OREC Chairman Mark Cross Whether a campaign’s goal is increased name recognition, persuasion, or GOTV, our platform has a proven record of success. No matter the level of the campaign, or the size of the budget, RepublicanAds.com brings industry-leading technology to candidates and causes up and down the ballot. Want to use this Pollie Award Winning technology in your campaign or consulting agency? About the Pollie Awards The Pollie Awards (Pollies) are bipartisan honors awarded annually by the American Association of Political Consultants (AAPC) to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of professional peers selects AAPC award winners. Esquire magazine has dubbed the Pollies “the Oscars of political advertising”. The full list of 2023 Pollie Contest winners can be found in the 2023 Winners Book . About AAPC Founded in 1969, the AAPC is a multi-partisan organization of political and public affairs professionals dedicated to improving democracy. The AAPC has over 1,600 members hailing from all corners of the globe. It is the largest association of political and public affairs professionals in the world. For more information, see theaapc.org .

Join Co- Founder, Andy Yates, as he discusses how RepublicanAds.com brings digital advertising to camp aigns of all sizes. Hosted by Eric Wilson of The Business of Politics Podcast. We can drill down and make sure your persuasion is only going to persuasion, and you're putting GOTV messaging in front of the folks that are already in your camp. Andy Yates, Co-Founder of RepublicanAds.com Want to Make RepublicanAds.com Part of Your Next Campaign? Our revolutionary digital ad platform matches geographic locations, demographic data, voterfile records, and other relevant metrics to serve your ads to the exact universe of people your campaign needs to win. Whether it’s a statewide campaign or a local district race, our platform will target exactly who you need to persuade, wherever (and however) they go online. Create a FREE Account or request a demo today!

Your Election Update from RepublicanAds.com State Party Affiliation Map by Wikimedia Commons The 2020 census brought with it the commencement of nationwide, congressional redistricting, the implications of which will undoubtedly affect the midterm elections in November of 2022. A combination of COVID delays, party-divided issues, and lawsuits have delayed the process, causing some states to scramble in an effort to approve maps in time for primaries. The results of these newly-drawn maps will help direct the course of American politics for the next decade. At article publication, the following states have approved their congressional maps. The states in bold are in litigation, brief details of which are highlighted below. Where applicable, the number of potential seats conservatives gained or lost in the redistricting process is indicated beside the state. Alabama The supreme court overruled a decision that threw out the map entirely due to claims that the new map was unfair to black voters. In the decision, they agreed to hear arguments about the new map, alleged violations, and potential constitutional violations related to Section 2 of the Voting Rights Act. Alaska Arizona (+1) Arkansas A federal lawsuit was filed by Pulaski County residents, claiming that the proposed congressional lines unfairly break up the county and dilute the black vote, violating the Voting Rights Act and the U.S. and Arkansas constitutions. California Colorado Connecticut Delaware Georgia The likelihood of the new map, signed into law at the close of 2021, to hand the Republicans at least one seat has spawned multiple federal lawsuits. The lawsuits claim the new map dilutes the black vote, violating the Voter Rights Act, and/or the U.S. Constitution. Hawaii Idaho Illinois Indiana Iowa Kansas While the overall congressional makeup of the new map doesn’t change, the new map divides Wyandotte County, changing the partisan lean of the district. Two state lawsuits led by the ACLU, the Democratic party, and the Campaign Legal Center have been filed, claiming the new lines are illegal. Kentucky A lawsuit insinuating political gerrymandering has been filed by the Kentucky Democratic party due to the new divide that takes in Franklin County, making it lean more conservative than the old map. Louisiana Maine Maryland (+1 highly competitive seat) Massachusetts Michigan A lawsuit enacted by a group of voters’ rights advocacy groups is still pending, however the Supreme Court dismissed a recent lawsuit that claimed the new lines were unfair to black voters. Minnesota Mississippi Montana Nebraska Nevada Republicans of the rural Nye County have filed a still-pending lawsuit claiming that the result of the new map, which splits the county into multiple districts, dilutes their voting power. New Jersey (-1) New Mexico (-1) Led by the New Mexico Republican Party, a lawsuit was filed in January, claiming the new map dilutes the voting party of conservatives in the state. At article publication, the lawsuit was still pending. New York (-3) A Republican judge rejected the new map on March 31, citing gerrymandering and unconstitutionality. Not surprisingly, the Senate has announced they will appeal the ruling, giving the new map a high chance of survival. North Carolina After a panel of three judges rejected a map they felt held conservative bias, they approved a new map that will stand for the 2022 midterms. Due to this perceived overreach, Republican legislators in the state petitioned the U.S. Supreme Court to look at the state’s redistricting process, stating an overstep by the state courts. The outcome of the case, which will not be heard in time to affect the 2022 election, could affect the 2024 election and have far-reaching consequences nationwide. North Dakota Ohio The first map was struck down due a Republican skew that violated the party-fairness requirement and was replaced with a map that was similar in configuration. There is current litigation surrounding the map, and Ohio will redistrict again in 2025-2026. Oklahoma Oregon (-2) Pennsylvania The U.S. Supreme Court refused to hear a case filed by the Pennsylvania Republicans claiming unconstitutionality, punting it to a federal three-judge panel. The lawsuit is unlikely to be resolved prior to the 2022 midterms. Rhode Island South Carolina The NAACP in South Carolina filed a lawsuit claiming the new map places black voters at a disadvantage. The case was postponed, and a new date has not yet been set. South Dakota Tennessee (+1) Texas A lawsuit was filed in Texas by the U.S. Department of Justice on the basis of a Voting Rights Act violation. The lawsuit alleges the purposeful dilution of the black vote and is one a group of suits filed containing this allegation. Utah A host of voting rights groups have filed a lawsuit in Utah over alleged gerrymandering. The suit pushes for further protection against gerrymandering issues in the future, claiming that the division of the Salt Lake Metro Area is a classic example of gerrymandering and needs to be curbed in later redistricting efforts. Vermont Virginia Washington Wisconsin Wyoming While most of the states seem to be moving forward, either in legislation or by already having rubber stamped the new congressional districts, some states are still in limbo due to partisan hard-liners and gerrymandering accusations. The following states do not have approved maps at time of article publication, with Florida perhaps having the largest implications nationwide come November: Florida Missouri New Hampshire We are keeping close tabs on the new congressional maps and will keep you updated as things progress. #congressionalredistricting #redistricting #statedisticts #electionupdate #2022election