Your Secret Weapon for Local Races
- Ashley Molinari
- Apr 14
- 5 min read
While national elections steal the spotlight, it’s local races that shape our everyday lives, impacting everything from schools and roads to taxes and community safety. Yet many candidates running for city council, county commission, or even mayor don’t have access to the same high-quality digital advertising tools used by major campaigns.
That’s where RepublicanAds.com comes in.
Our advertising platform helps Republican candidates create compelling campaign messages, target voters with precision, and run cost-effective digital campaigns across multiple formats—including CTV ads and video ads.
Our mission is to bring data-driven, affordable, and accessible digital advertising to local Republican candidates across the country. Our platform is built to help you grow your voter base and win your election—just like Mayor Maureen Fraser of Collierville, Tennessee, and Commissioner Frank Williams of Brunswick County, North Carolina.
What you'll learn:
Why Local Campaigns Matter More Than Ever
Local elections determine how taxpayer dollars are spent, how public safety is prioritized, and how education systems are managed. Yet, voter turnout in these races is typically low, meaning just a few hundred votes can swing the outcome. This creates both a challenge and an opportunity.
The challenge: You must break through voter apathy and limited media attention.
The opportunity: With the right digital strategy, you can dominate the conversation, build name recognition, and drive turnout—often for a fraction of the cost of national campaigns.
That’s exactly what Maureen Fraser and Frank Williams did, with help from RepublicanAds.com.
Maureen Fraser – Winning the Mayor’s Seat in Collierville, TN
Maureen Fraser wasn’t new to public service when she launched her campaign for mayor—she had served over two decades as an alderwoman and vice mayor. But stepping into a mayoral race required broadening her reach and solidifying her connection with voters across Collierville. Fraser partnered with RepublicanAds.com to extend her reach beyond traditional campaign methods.
Her campaign focused on:
Creating community-centered messaging that highlighted her long-standing service and vision for Collierville
Running targeted digital ads that promoted name recognition and built awareness among voters
Supplementing traditional efforts like door knocking and mail with a modern digital strategy
Her investment in digital helped elevate her visibility and solidify trust with constituents.
The result: Fraser’s campaign effectively increased her visibility and strengthened her voter support, helping her secure the mayor’s seat in Collierville. Bonus: RepublicanAds.com won a Reed Award for our excellence in Online Targeting with this campaign, read all about it here!
Frank Williams – Driving Voter Engagement in Brunswick County, NC
Frank Williams is no stranger to digital strategy. As a sitting County Commissioner, he understood how important clear, consistent messaging is in a local race.
Using RepublicanAds.com, Williams was able to:
Raise awareness for his campaign with highly targeted digital ads
Educate voters on his experience and commitment to public service
Maximize exposure in a competitive field by layering digital on top of grassroots outreach
Williams' ability to stay visible and consistent helped him cut through the noise and win the election in Brunswick County.
The Result: His strategic use of RepublicanAds.com allowed him to maintain a strong presence across digital channels, clearly communicate his track record, and build trust with voters—ultimately leading to another successful term as Brunswick County Commissioner. His campaign leveraged a combination of CTV ads and display formats to maximize exposure and maintain top-of-mind awareness with voters.
Bonus: Williams saw his ad on CTV within an hour of booking his campaign!
3 Key Takeaways from These Winning Local Campaigns
If you're preparing to run a local race—or support one—here’s what Maureen Fraser and Frank Williams’ campaigns can teach you:
Start Early: Both candidates began building digital name recognition before ballots dropped. Early awareness pays dividends when it comes to voter recall and credibility. Starting early allows you to define your narrative, test campaign messages, and build trust with voters long before election day. It also gives your campaign time to encourage voters to register ahead of deadlines, test messaging, adjust strategy, and reallocate resources effectively.
Target with Precision: You don’t need to blanket a district with generic ads. With our award-winning platform, local candidates can utilize precise targeting strategies, including uploading voter lists, using geofencing to reach voters in specific areas, and building custom audiences based on interests, behaviors, and demographic traits. This ensures that your message reaches the right voters—those most likely to support you or be persuaded.
Stay Consistent Across Channels: From mobile ads to video spots to connected TV, your branding and message should reinforce who you are and why you’re running. Consistency across digital formats builds voter familiarity and establishes credibility. When a voter sees the same core message across their favorite websites and streaming platforms, it reinforces your values and vision. This unified presence is essential to building trust and driving action, especially in lower-turnout local elections.
What Makes RepublicanAds.com Different?
Local campaigns have unique challenges—limited budgets, smaller teams, and less media coverage. We built our platform specifically for down-ballot Republicans who need efficient, effective tools to compete.
Whether you're launching a brand-new candidacy or optimizing an existing effort, our tools are built for results. From video ads to CTV ads, we help you get in front of the right people with messages that resonate—while keeping your campaign cost-effective and focused on outcomes.
When you launch a campaign with RepublicanAds.com, you get:
✅ Self-serve simplicity with guided campaign planning
✅ Supports multiple creative formats, including Display, Pre-roll Video, and Connected TV (CTV), giving you flexibility no matter what content you're working with
✅ Access to highest-quality inventory, including premium placements on popular streaming services like Hulu and Roku. This ensures your ads appear alongside top-tier content—maximizing exposure and impact
✅ Real-time reporting and support so you know what’s working
You don’t need a national PAC budget or an ad agency retainer. You need a clear message and a platform that knows how to amplify it. That’s where we come in.
Let’s Win Your Local Race—Together
From mayors to commissioners to school board candidates, we’re helping Republicans across the country take back their communities—one digital impression at a time.
Ready to maximize your impact?
Want to use this award-winning technology in your campaign? It’s FREE to get started!
