TL;DR: A/B testing allows political campaigns to identify which ad formats, creatives, messages, CTAs, and audiences perform best. Duplicate campaigns in one click on our platform and quickly do a side by side comparison with our real time reporting data. See exactly what’s working (or what’s not) so you can adjust tactics before you’ve spent the budget. What Is A/B Testing in Political Digital Advertising? A/B testing is the process of comparing two or more versions of a campaign element...

In 2026, video is no longer optional for political campaigns. Connected TV (CTV) and pre-roll video now outperform traditional broadcast in reach, precision, and measurable persuasion. Campaigns that build video-first strategies will win — and campaigns that don’t will be left behind. Why Is 2026 the Tipping Point for Video in Political Campaigns? Voters have already changed how they consume media, and 2026 is the cycle where campaigns are forced to catch up. In 2024 and 2025, campaigns saw a...

Understanding the Current Landscape For decades, the political arena led the charge in innovative messaging. Techniques like direct mail...