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The Rise of Ad-Supported Streaming: A Game-Changer for Political Advertising

In recent years, a seismic shift has occurred in the world of television, with streaming services like Netflix rapidly overtaking traditional broadcast TV and live sports.

This transition has been significantly fueled by the influx of live sports into streaming platforms, which traditionally held a strong tether keeping audiences glued to linear TV. Two major developments exemplify this shift: Netflix's recent acquisition of live NFL Christmas Day games and the new sports streaming venture from industry giants Fox, Disney's ESPN, and Warner Bros. Discovery.

Netflix Enters the Live Sports Arena

Netflix, primarily known for its vast array of on-demand content, has made a monumental move by securing live NFL games for Christmas Day. This marks a significant pivot into live sports broadcasting, a domain once dominated by traditional cable networks. The impact of this move is massive, as it positions Netflix not only as a content provider but as a major player in the live sports broadcasting arena, traditionally the stronghold of conventional TV networks.

A New Sports Streaming Venture Challenges the Status Quo

Simultaneously, the collaborative effort by Fox, ESPN, and Warner Bros. Discovery to launch a new sports streaming service targets the rapidly growing demographic of around 70 million households of cord-cutters — individuals who have abandoned traditional cable TV. This joint venture service aims to offer popular live sports events at a fraction of the cost of traditional cable packages, making it an attractive option for sports enthusiasts who prefer not to be tethered to expensive cable subscriptions.

The Advantages of Streaming for Political Advertising

These developments highlight the shifting standard in how audiences consume content, offering a unique opportunity for political campaigns like yours. This is important because more recent cord-cutters are avid sports fans and the number of these individuals is only growing, making targeting these voters more accessible than ever. Here at, we embrace these changes and see them as an opportunity to provide candidates like you with more targeted, efficient, and cost-effective advertising solutions to reach your voters.

How Can Help You Reach Cord Cutters:

Precision Targeting:

Streaming platforms offer advanced targeting capabilities that are not feasible with traditional TV broadcasting. Advertising on streaming platforms through allows candidates like you to segment audiences based on detailed demographics and even political beliefs, ensuring that your messages reach the most receptive voters your campaign needs to win. This precision reduces budget waste and increases your campaign’s effectiveness.

Cost Efficiency:

With traditional TV, you often pay high premiums to reach broad audiences, many of whom may not be your intended target audience. Running your digital ads through our award-winning platform, however, allows for more budget-friendly options with pricing models that reflect the actual viewership and engagement levels, ensuring that your campaign funds are utilized more effectively.

Enhanced Engagement:

Streaming platforms provide more detailed data on viewer engagement, allowing you to measure the impact of your ads in real-time and make necessary adjustments. This dynamic capability ensures that your campaign’s messages are not only seen but are also impactful and resonate with the voters you need to win.

As live sports continue to draw viewers to streaming platforms, the opportunity for political candidates like you to capitalize on these shifts becomes increasingly apparent. Our award-winning platform is ideally positioned to help candidates like you navigate this new landscape and reach your voters. The future is here, and it's streaming, targeted, and incredibly effective.

Want to use this award-winning technology in your campaign? It’s FREE to get started! 

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