RepublicanAds.com Wrapped: The Year Digital Crossed the Finish Line
- RepublicanAds.com
- 5 days ago
- 3 min read
Updated: 4 days ago
2025 wasn’t just another election year, it was the year digital didn’t just show up, it took the lead. Voters didn’t wait for prime time anymore. They streamed it, scrolled it, and made it part their daily lives. The finish line wasn’t on TV anymore. It was in the feed, on the phone, and across every connected screen.
Research from LoopMe confirms the shift: while 41% of voters still name TV as their top ad channel, 59% say digital — social, display, or CTV — is where they saw the most political advertising (BusinessWire). And, according to the Center for Campaign Innovation, campaigns combining linear and streaming now reach an astonishing ~95% of voters (CCI National Survey).
Digital didn’t just compete with TV...it finished the race.
How Digital Beat TV in 2025
2025 wasn’t just a numbers game — it was a political transformation. Republican campaigns didn’t merely follow voters online; they rebuilt the campaign playbook around how people actually consume information. When candidates realized that voters weren’t watching cable news at 8 p.m. but catching highlights on their smart TVs, computers, or mobile devices the next morning, we were already there.
RepublicanAds.com became the connective tissue of that transformation — the infrastructure that turned data into persuasion and reach into relevance. By combining precision targeting with our proprietary, award-winning targeting technology, we helped campaigns meet voters in their natural digital habitats, not interrupt them.
From mobile gaming to streaming TV and everything in between, we delivered the right message at the right moment, translating digital agility into real-world momentum.
Why Relational Reach Matters
This wasn’t just a year of data, it was a year of proof. We helped Republican campaigns reach real voters across 26 states, scaling from local contests to heavy battlegrounds. And while those numbers tell one story, the scale tells another.
In total, the ads we served are equal to 40 football fields' worth of ad space, a tangible reminder that behind every impression is a voter, a screen, and a moment that mattered.
2025 was the year campaigns stopped buying impressions and started earning attention.
With 64 million verified impressions, and a 2.7% average CTR across display, pre-roll, and CTV, our campaigns didn’t just deliver volume — they delivered persuasion.
We reached voters where they actually spent their time — with 31% of mobile impressions served on gaming and entertainment apps, where dwell time is highest. Top-performing mobile placements came from: Words with Friends, ESPN, The Weather Channel, Pandora, and AccuWeather. These were moments of focus, not distraction.
While others chased clicks, we engineered outcomes by leveraging server-side optimization, multi-DSP verification, and cross-format creative campaigns. The result? Real persuasion, measurable lift, and verified reach that moved votes.
The Finish Line — and What’s Next
When the dust settled, the results spoke for themselves: 64 million impressions, 17.5 million unique devices reached, and 26 states served — all backed by the technical precision and creative agility that define RepublicanAds.com.
We’ve run campaigns in all 50 states, proving that conservative digital strategy isn’t regional — it’s national. From state legislatures to presidential battlegrounds, our media spanned every format, every platform, and every voter touchpoint.
2025 wasn’t just the year digital finished the race, it was the year it won it. And as 2026 approaches, we’re already building what comes next: faster optimization, smarter targeting, and storytelling that connects data to democracy.
Start Your Engines!
👉 Ready to see how your campaign can lead the next digital race? Learn how RepublicanAds.com can help you reach voters where it counts.
Swimming in Wins
Our commitment to innovation and performance has earned industry-wide recognition — from the American Association of Political Consultants Pollie Awards to Campaign & Election's Reed Awards, RepublicanAds.com continues to set the standard for digital excellence.
See how we’ve been recognized:
