RepublicanAds.com Wrapped: The Year Digital Advertising Crossed the Finish Line
- RepublicanAds.com
- Nov 12
- 5 min read
Updated: 2 days ago
RepublicanAds.com’s 2025 digital ad report reveals how GOP campaigns outperformed on streaming, social, and CTV — reaching 17.5M devices and delivering 64M impressions across 26 states.
2025 wasn’t just another election year; it was the year digital didn’t just show up, it took the lead. Voters didn’t wait for prime time anymore. They streamed it, scrolled it, and made it part of their daily lives. The finish line wasn’t on TV anymore. It was in the feed, on the phone, and across every connected screen.
Research from LoopMe confirms the shift: while 41% of voters still name TV as their top ad channel, 59% say digital — social, display, or CTV — is where they saw the most political advertising (BusinessWire). According to the Center for Campaign Innovation, campaigns combining linear and streaming now reach an astonishing ~95% of voters (CCI National Survey).
Digital didn’t just compete with TV; it finished the race.
How Digital Advertising Beat TV in 2025
2025 wasn’t just a numbers game — it was a political transformation. Republican campaigns didn’t merely follow voters online; they rebuilt the campaign playbook around how people actually consume information. When candidates realized that voters weren’t watching cable news at 8 p.m. but catching highlights on their smart TVs, computers, or mobile devices the next morning, we were already there.
RepublicanAds.com became the connective tissue of that transformation — the infrastructure that turned data into persuasion and reach into relevance. By combining precision targeting with our proprietary, award-winning targeting technology, we helped campaigns meet voters in their natural digital habitats, not interrupt them.
From mobile gaming to streaming TV and everything in between, we delivered the right message at the right moment, translating digital agility into real-world momentum.
Why Relational Reach Matters
This wasn’t just a year of data; it was a year of proof. We helped Republican campaigns reach real voters across 26 states, scaling from local contests to heavy battlegrounds. While those numbers tell one story, the scale tells another.
In total, the ads we served are equal to 40 football fields' worth of ad space, a tangible reminder that behind every impression is a voter, a screen, and a moment that mattered. 2025 was the year campaigns stopped buying impressions and started earning attention.
With 64 million verified impressions and a 2.7% average CTR across display, pre-roll, and CTV, our campaigns didn’t just deliver volume — they delivered persuasion.
We reached voters where they actually spent their time — with 31% of mobile impressions served on gaming and entertainment apps, where dwell time is highest. Top-performing mobile placements came from: Words with Friends, ESPN, The Weather Channel, Pandora, and AccuWeather. These were moments of focus, not distraction.
While others chased clicks, we engineered outcomes by leveraging server-side optimization, multi-DSP verification, and cross-format creative campaigns. The result? Real persuasion, measurable lift, and verified reach that moved votes.
The Finish Line — and What’s Next
When the dust settled, the results spoke for themselves: 64 million impressions 17.5 million unique devices reached, and 26 states served — all backed by the technical precision and creative agility that define RepublicanAds.com.
We’ve run campaigns in all 50 states, proving that conservative digital strategy isn’t regional — it’s national. From state legislatures to presidential battlegrounds, our media spanned every format, every platform, and every voter touchpoint.
2025 wasn’t just the year digital finished the race; it was the year it won it. As 2026 approaches, we’re already building what comes next: faster optimization, smarter targeting, and storytelling that connects data to democracy.
Start Your Engines!
👉 Ready to see how your campaign can lead the next digital race? Learn how RepublicanAds.com can help you reach voters where it counts.
Swimming in Wins
Our commitment to innovation and performance has earned industry-wide recognition — from the American Association of Political Consultants Pollie Awards to Campaign & Election's Reed Awards, RepublicanAds.com continues to set the standard for digital excellence.
See how we’ve been recognized:
The Future of Digital Campaigning
As we look ahead, the landscape of digital campaigning will continue to evolve. The focus will shift towards even more personalized content. Voters crave authenticity, and campaigns must adapt.
Embracing New Technologies
Emerging technologies like AI and machine learning will play a crucial role. These tools will help us analyze voter behavior more effectively. By understanding patterns, we can tailor messages that resonate deeply.
Building Stronger Connections
It's essential to foster genuine connections with voters. Campaigns should prioritize engagement over mere impressions. This means creating content that invites conversation and encourages participation.
Measuring Success Differently
Success metrics will also evolve. Instead of just counting clicks, we’ll focus on engagement rates and sentiment analysis. Understanding how voters feel about a campaign will be key to shaping future strategies.
Conclusion: A New Era of Campaigning
2025 marked a pivotal year for digital campaigning. The lessons learned will guide us as we move forward. By embracing change and focusing on meaningful connections, we can ensure that our campaigns not only reach voters but also inspire them.
Let’s continue this journey together, and make the most of the digital landscape. The future is bright, and I’m excited to see what we can achieve!
About RepublicanAds.com
Q: What is RepublicanAds.com?A: RepublicanAds.com is a self-serve digital advertising platform built exclusively for Republican candidates, campaigns, and conservative organizations. The platform enables campaigns to run targeted digital ads across display, video, mobile, and connected TV (CTV).
Q: Who uses RepublicanAds.com?A: RepublicanAds.com is used by federal, state, and local Republican campaigns, PACs, issue advocacy groups, and conservative organizations across all 50 states.
Q: What types of advertising does RepublicanAds.com support?A: RepublicanAds.com supports digital advertising across multiple formats, including:
Display advertising
Pre-roll and streaming video
Connected TV (CTV)
Mobile and in-app placements
Campaigns can reach voters across phones, tablets, desktops, and smart TVs.
Q: How does RepublicanAds.com target voters?A: RepublicanAds.com uses data-driven targeting to reach voters based on geography, voter attributes, and digital behavior. Campaigns can target audiences across devices and platforms to ensure consistent messaging and verified reach.
Q: How is RepublicanAds.com different from traditional political ad buying?A: Unlike traditional TV-first ad buying, RepublicanAds.com is built for how voters actually consume media today. The platform prioritizes digital-first strategy, real-time optimization, and measurable outcomes rather than fixed placements or estimated reach.
Q: What results did RepublicanAds.com deliver in 2025?A: During the 2025 election cycle, RepublicanAds.com delivered:
64 million verified impressions
17.5 million unique devices reached
Campaigns across 26 states
A 2.7% average click-through rate (CTR) across display, video, and CTV
Q: Has RepublicanAds.com been recognized by the industry?A: Yes. RepublicanAds.com has received multiple industry awards, including honors from the American Association of Political Consultants (AAPC) Pollie Awards and Campaigns & Elections’ Reed Awards for innovation and performance in digital political advertising.
Q: How can a campaign get started with RepublicanAds.com?A: Campaigns can learn more or launch a digital advertising program by visiting RepublicanAds.com and contacting the team to explore targeting options, formats, and strategy.
