Matt Hedberg is an innovator pushing the frontiers of advertising technology forward. His relentless work pioneering new digital advertising capabilities over twelve years has led to solutions that include: revolutionizing political data targeting with technology used by over 2,500 political campaigns and issue-advocacy organizations, developing member-level marketing attribution for HMO/PPO clients, and crafting an award-winning digital Point Of Care targeting solution.

Hedberg’s extensive private sector experience stems from leading the teams for politics, healthcare, pharmaceuticals and telecoms for an adtech firm based in Boston in support of clients including Humana, Blue Cross Blue Shield, and Vertex.Hedberg began his political career in Massachusetts serving a U.S. Senator before joining the re-election campaign. He went on to lead data and digital operations for the Massachusetts Republican Party’s entire slate of candidates and formulated the voter scoring methodology that underpinned Charlie Baker’s successful gubernatorial bid in 2014.

A graduate of Boston College, Matt currently resides in Washington DC.