Pender County Republican Party
The Pender County Republican Party faced a critical challenge in the 2024 election: mobilizing low-propensity Republican voters who had participated in zero or just one of the last four general elections. To succeed, the campaign needed precise voter targeting and tailored outreach strategies to activate this challenging audience, maximize turnout, and secure a win in this pivotal race, so they turned to RepublicanAds.com.
Through our partnership with i360, we crafted a strategy that combined their sophisticated polling data with our advanced targeting and execution capabilities. This collaboration allowed us to leverage the strengths of i360’s data while enhancing it with our platform’s tools for real-time optimization and actionable insights.
Key elements of the approach included:
Pinpoint Audience Targeting:
Using i360’s modeled party data, we identified 5,122 low-propensity Republican voters in Pender County, enabling precise audience segmentation even in a region with minimal voter registration data.
With our expertise, we layered additional demographic and geographic insights onto i360’s data to refine targeting and prioritize high-potential voters.
Enhanced Targeting Precision:
By integrating i360’s data with our proprietary tools, we ensured the messaging resonated with the target audience’s priorities and values.
Real-Time Adjustments:
Our platform utilized i360’s daily voter data updates to remove voters who had already cast their ballots, ensuring resources were focused on those who still needed activation.
The campaign implemented a multi-phase strategy:
Digital Advertising: Display ads emphasized voter turnout, with our team utilizing insights from i360 to refine targeting strategies and maximize engagement.
Customized Messaging: Early voting ads linked to polling locators and Election Day ads highlighted the importance of voter participation, informed by insights from i360’s issue and demographic models.
The campaign delivered record-breaking outcomes:
Turnout Impact: Of the 5,122 targeted voters, 4,355 participated in the election—an 85% turnout rate.
Efficient Resource Allocation: Real-time updates and advanced targeting minimized wasted impressions and maximized efficiency.
Engagement Metrics: Achieved a CTR of 0.28% and delivered 300,000+ impressions with a frequency of 5.35 per device, highlighting the strategic use of polling research and targeting tools that made this campaign successful.
"The precision and execution from this digital strategy were unmatched. The targeted ads, paired with real-time adjustments, made a measurable impact on our voter turnout. The results speak for themselves — we drove turnout at a level our county had never seen before."
— Carolyn Justice, Pender GOP, Former State Rep., and past NCGOP Vice-Chair
Our partnership with i360 exemplifies the power of collaboration in transforming data into action. By combining their sophisticated polling data with our advanced targeting and execution capabilities, we helped the Pender County Republican Party achieve a historic turnout in the 2024 election. This case study demonstrates how effective partnerships can drive impactful, data-driven decisions at the local level, setting a new benchmark for voter mobilization.