Mike Kehoe, Missouri Gubernatorial Race
In Missouri's closely contested gubernatorial race, Mike Kehoe faced significant competition, making advanced targeting and voter outreach critical to his success. As the state was deemed a battleground, the campaign needed to reach diverse voter groups across urban, suburban, and rural areas, requiring precise targeting to maximize effectiveness and impact.
About RepublicanAds.com
RepublicanAds.com stands out as a leader in Republican campaign advertising, utilizing an unparalleled technology platform equipped with advanced geolocation capabilities, data integration tools, and real-time optimization to deliver precision-targeted ads and measurable results. By leveraging advanced digital tools, data-driven strategies, and premium ad inventory, the company ensures its clients can effectively communicate with voters at scale.
Challenge and Solution
The Mike Kehoe campaign’s primary goal was to amplify voter engagement and reach key demographics in Missouri’s battleground regions. To achieve this, we ran three connected TV (CTV) campaigns, leveraging our advanced technology platform to deliver targeted, high-quality ads directly to voters' TV screens. Each campaign was optimized for unique reach, frequency, and voter cost efficiency. Our platform also matched and served ads to a custom voter universe provided by the campaign, achieving a 100% match rate to ensure that every intended voter was reached.
Campaign Highlights
Campaign | Impressions Delivered | Unique Reach | Notes |
Campaign #1: Baseline Performance | 206,590 | 110,513 | Focused on cost-effective engagement through high-performing platforms like FuboTV and Samsung TV Plus. |
Campaign #2: Extended Baseline | 731,821 | 310,040 | Enhanced scale by incorporating additional premium CTV inventory, such as LG TV Channels and Tubi. |
Campaign #3: CTV August | 1,411,244 | 318,403 | Targeted high-density urban and suburban areas, achieving maximum penetration in cities like St. Louis and Kansas City. |
Key Outcomes
Advanced Technology in Action: Our proprietary platform enabled precise targeting, including matching a custom voter universe with a 100% match rate, ensuring ads were delivered effectively across Missouri. Cities like St. Louis (110,613 impressions) and Kansas City (59,524 impressions) exemplify the reach and impact achieved through data-driven CTV strategies.
Cost Efficiency: The campaigns achieved voter outreach at impressively low costs, ranging from $0.10 to $0.24 per voter reached, underscoring the cost-effectiveness of the digital-first approach.
The Mike Kehoe gubernatorial campaign demonstrates the best use of online targeting in a competitive election. By leveraging premium CTV platforms and precise geolocation tools, the campaign delivered highly engaging, cost-efficient ads to key voter groups, ultimately contributing to Kehoe’s successful election. This case underscores how advanced digital targeting can empower candidates in battleground states to achieve electoral success.