Melinda Tunner, Hilton Head Island City Council, Ward 6
Melinda Tunner, a candidate for Hilton Head Island City Council Ward 6, faced a competitive three-way race in a district crucial for maintaining strong leadership. With the need to engage voters and drive turnout in the final stretch of the election, The Denarius Group, representing her campaign, turned to RepublicanAds.com for a targeted GOTV digital campaign. The campaign utilized our platform’s proprietary audience matching system, real-time analytics dashboard, and built-in media planning tool to reliably and quickly deliver their message to key voters. These features ensured precision targeting, rapid deployment, and continuous optimization, making it possible to reach the most impactful audience with maximum efficiency.
The Denarius Group chose RepublicanAds.com for three key reasons:
Precise Targeting: Through our partnerships with industry-leading data providers and our proprietary audience matching technology, a custom audience was created with a 100% match rate. This method utilized real-time data analytics and hyper-local geographic filtering to ensure every impression was delivered to the most relevant voters on Hilton Head Island.
Ease of Use: Anyone can launch a campaign in less than 10 minutes, whether using a custom audience or targeting a hyper-local geo
Innovative Tech: Our built in media planning tool and proprietary audience matching system easily showed this campaign that they could target voters quickly and effectively.
Our platform delivered exceptional results that transformed Melinda Tunner’s GOTV campaign:
Impressions: 179,767, ensuring wide visibility in critical areas.
Engagement: Achieved a 0.26% click-through rate and a frequency of 5.2, reinforcing the message with targeted voters and driving meaningful interactions.
These outcomes exceeded industry benchmarks for municipal GOTV campaigns, showcasing the power of our technology. Leveraging our proprietary audience matching system, the campaign achieved a 100% match rate, ensuring every impression reached the right voter. Real-time analytics enabled continuous optimization, maximizing reach and engagement. This approach drove voter turnout and set a new standard for technology in municipal GOTV efforts.
Tom Gardo from The Denarious Group stated,
“Partnering with RepublicanAds.com for Melinda Tunner's City Council campaign significantly enhanced our GOTV efforts on Hilton Head Island. RepublicanAds.com’s targeted digital strategies and efficient use of technology delivered impressive results, with 179,767 impressions reaching 34,575 voters at just $0.12 per impression. This effective use of resources was essential to the campaign's success. Thank you for helping us engage voters and secure a win with innovative and cost-effective digital solutions”.
Melinda Tunner’s campaign faced a competitive race in a pivotal district, but with our advanced platform, she turned the challenge into a decisive victory. By utilizing our proprietary audience matching system, real-time analytics, and built-in media planning tools, the campaign reliably and quickly delivered its message to the right voters at the right time. With over 179,767 impressions and unprecedented engagement, this GOTV effort set a new standard for leveraging technology in municipal elections, proving that innovation and precision are the keys to transforming voter turnout into success.