Plymouth County Commissioner is a local-level election in a historically Democratic county, making Jared Valanzola's victory as a Republican noteworthy. This election required a strategic approach to mobilize Republican voters and engage persuadable audiences effectively in a short time frame.

RepublicanAds.com delivers presidential-level digital advertising to local campaigns, combining voter file integration with real-time behavioral and geographic data to pinpoint persuadable and Republican-leaning voters. The platform’s precision ensured ads were concentrated in key areas like Brockton and Plymouth, avoiding wasted impressions outside the district. Campaigns can be launched in under 10 minutes, with custom audiences seamlessly integrated into premium ad placements. This powerful mix of advanced targeting and ease of use makes RepublicanAds.com the top choice for local candidates aiming to maximize reach and impact.

Problem and Solution:

Problem: Valanzola needed to engage Republican voters and persuade undecided voters to overcome the significant Democratic advantage in the county. With limited time and resources, the campaign required a highly efficient and precise digital strategy.

Solution: Using RepublicanAds.com, the campaign launched two sequential ad buys during the two weeks leading up to the election.

The approach included:

• Hyper-targeted advertising: The campaign utilized CTV and digital ads to deliver [184,573] impressions in strategically selected areas, focusing on persuadable and Republican-leaning voters.

• Ease of execution: The campaign team leveraged the platform to upload custom audiences and book ads across premium inventory in under 10 minutes, streamlining the process for a small, local team.

• Optimized spending: Delivered a cost per voter reached of $0.30 during the first campaign and $0.78 during the second, demonstrating the efficiency and affordability of the platform.

  
  

Results:

• Broad reach and engagement: Over 237,536 impressions were delivered across Plymouth County’s key cities, such as Brockton, Plymouth, and East Bridgewater.

• High video completion rates: The campaigns achieved a 99.07% video completion rate in the first phase and 98.15% in the second, ensuring that voters were highly engaged with the content.

• Cost-effective voter contact: The low cost per voter reached underscored how even a local race could leverage advanced digital technology for impactful and efficient results.

  
  

RepublicanAds.com proved to be a game-changer for Jared Valanzola’s campaign. Its ability to bring presidential-level targeting and efficiency to a small local race demonstrated the power of advanced technology in leveling the playing field. This approach helped secure a Republican victory in a historically Democratic county, highlighting the transformative potential of smart digital advertising strategies.