In the final four weeks leading up to election day in Brunswick County, North Carolina, Commissioner Frank Williams’ campaign ran a high-impact GOTV CTV advertising campaign targeting a custom audience that needed to be mapped ASAP. Our voter-targeted ad platform delivered the precision, speed, and real-time data the campaign needed to win. Our platform's unique capability to achieve a 100% audience match rate using our proprietary audience matching system was the only solution that could launch the campaign same-day. Combining real-time analytics with precision targeting, we ensured the right voters saw the right message at the right time, maximizing impact and directly contributing to a significant victory for Commissioner Williams.

Commissioner Williams’ campaign chose RepublicanAds.com because our platform’s precision targeting, rapid deployment, and real-time analytics have been proven in thousands of campaigns to make a material difference in political CTV campaigns. Our ability to deliver a 100% match rate with custom audience data, provide real-time adjustments, and ensure high-frequency CTV ad delivery tailored to key voter segments was exactly what Williams needed. These capabilities allowed the campaign to maximize voter engagement, optimize ad spend, and achieve significant results in a highly competitive race.

For Commissioner Frank Williams' campaign, RepublicanAds.com strategically managed digital efforts to ensure optimal impact and efficiency:

• Tactic: High-Volume Impressions

  • Impact: The campaign delivered 120,685 impressions with a frequency of 5.04 per device. These impressions reached 100% of their intended audience, exceeding expectations. And with real-time analytics, they could be confident that the ads were shown to the right voters on the right devices, at the right time.

• Tactic: Rapid Deployment

  • Impact: Demonstrated the platform's exceptional speed with Commissioner Williams personally observing his CTV ad on air within an hour of the campaign going live, highlighting the platform’s ability to quickly transition from planning to execution.

Our campaign strategy for Commissioner Frank Williams hinged on precise, targeted actions that maximized ad delivery and voter engagement:

• Custom Audience, Same Premium Inventory: Through relationships with top CTV suppliers and a mix of different DSP inventory, our platform could consistently deliver their ad on the most extensive list of premium CTV inventory. And with real-time info on device make and ad placements, they could be confident knowing where their ads were shown.

• Geographic Focus: The campaign focused on concentrated advertising efforts in key ZIP codes within Brunswick County, targeting cities like Leland, Southport, and Supply for maximum voter influence.

• Cost-Effective Strategy: With transparent costs, share-of-voice analysis, and real-time spend data - the campaign could actually know how their spend affected their target audience. This meant that they knew exactly how efficient their targeting strategy was and how it would impact their overall campaign efforts.

Our platform’s ability to deliver a 100% audience match rate, optimize ad spend, and ensure high-frequency delivery to key voter segments in this GOTV campaign led to a decisive victory for Commissioner Williams.