A Republican candidate for Ohio’s CD06 Special Election, faced a challenging race in a district pivotal to maintaining GOP influence in the state. With a crowded field of contenders during the primary and the need to mobilize Republican voters for the general election, the campaign turned to RepublicanAds.com for a cutting-edge, data-driven digital advertising strategy. Leveraging our proprietary platform, the campaign achieved remarkable results, securing a decisive victory in a competitive race.

The Challenge

The campaign faced two major hurdles:

1. Complex Voter Landscape: Persuading swing and low-turnout GOP voters during the primary required precision targeting and high-impact messaging.

2. Rapid Turnaround for GOTV: With limited time and resources, the campaign needed to deploy ads quickly and adapt to shifting voter dynamics as Election Day approached.

   
   

Our Platform: Transforming Campaign Advertising

At RepublicanAds.com, we empower campaigns with self-directed, voter-targeted advertising technology that delivers impactful results for any candidate, regardless of size or budget. Our platform combines:

• Advanced voter matching technology: Matching voter files to devices with an average 85% match rate.

• Intuitive campaign management: Same-day ad launches with real-time reporting, and the ability for anyone to launch a campaign in less than 10 minutes.

• Precision targeting capabilities: Reach exact audiences based on geography, voting history, and issue preferences. Our platform combines multiple DSP device graphs, industry leading voterfile matched polling data, IP addresses, cookies, and other industry-leading targeting methods to get a message in front of the right voters.

  
  

The Strategy

Our firm implemented a two-phase strategy for the campaign in both the primary and general special election:

1. Persuasion Campaigns:

• During the primary, the focus was on persuading GOP primary voters through highly tailored messaging, leveraging a combination of custom matched lists and off-the-shelf voterfile matched lists enhanced with industry-leading polling data.

• Leveraging a mix of Display and PreRoll, the campaigns highlighted the candidate's pro-business and conservative values, focusing on key issues like energy independence and lowering the cost of living.

2. Get Out the Vote (GOTV):

• In the final weeks leading up to the general election, the focus shifted to mobilizing Republican voters identified as likely primary voters.

• Ads were geofenced to Ohio precincts, ensuring GOP voters saw targeted messaging to motivate turnout.

  
  

The Results

We executed 18 Display and Preroll campaigns for this candidate. Highlights include:

• Total Impressions Delivered: 1,034,200

• Average Frequency: 17.77

• Click-Through Rate (CTR): 0.32%

• Cost Per Voter Reached: $0.23

Ads reached audiences through high-visibility placements across apps and websites. Each ad creative was optimized for performance, including PreRoll ads achieving completion rates of up to 68% and geofence Display campaigns delivering frequencies as high as 25 per device.

The candidate won the district by 9.3%, successfully mobilizing key voter groups through our aggressive voter outreach program. For a special election with historically low turnout, the hyper precise targeting led to measurable mobilization by the candidate's key voters.

Our firm’s advanced ad platform and strategic expertise were instrumental in securing a win for the candidate in the Ohio CD06 Special Election. By delivering precise, data-driven advertising and adapting to the campaign’s needs in real time, RepublicanAds.com provided a material difference to the outcome. For campaigns seeking impactful, scalable results, our firm continues to set the gold standard in political advertising.