Thompson Communications was hired by Americans for Citizen Voting PAC to support the "Eligibility to Vote Referendum" in Wisconsin. The campaign aimed to ensure that only American citizens could vote in state and local elections, focusing on quickly targeting swing voters concerned about border control who had not yet voted, building urgency as the election approached.

Our client chose RepublicanAds.com for its precision in digital targeting and effectiveness in political advertising. With our data partnership with i360, we leverage device graphs from multiple DSPs, cookie targeting, IP address targeting, and industry leading polling firms to ensure that we reach specific demographic groups with high accuracy. This capability was crucial for a campaign that needed to quickly and directly influence voter opinions right before Election Day.

Our platform's advanced targeting capabilities played a significant role in the execution of the campaign: 

• Targeted Custom Audience: Using our proprietary audience matching system, we targeted a custom audience of swing voters who had concerns about border issues and had not yet voted, achieving a 98.11% match rate.

• Impactful Messaging: We leveraged sophisticated algorithms to ensure the campaign's message about the implications of non-citizen voting reached and resonated with the intended demographic.

• Real-Time Adjustments: Our powerful reporting tools provided transparent and actionable insights, allowing for dynamic adjustments based on performance data.

• Maximized Exposure: During the critical nine days leading up to the election, we optimized exposure and impact, significantly elevating voter awareness and engagement.

• Targeted Digital Strategy: We reached 80,666 unique individuals with a frequency of 11.48 impressions per device. Delivering a total of 926,110 impressions, ensuring the campaign's message was extensively seen.

This campaign is a prime example of how targeted digital strategies can significantly influence voter awareness and action in ballot initiatives. By leveraging precise audience segmentation, compelling creative content, and a robust digital advertising platform, Americans for Citizen Voting PAC effectively communicated the importance of the referendum to key voter segments.