Republican Ads

Digital Ad Best Practices

Yes. The law requires all political ads, even “Issue Advocacy” ads to have legible ‘Paid for By’ disclaimers. 

File Type

Files must be either JPG, PNG, or GIF. PNG is preferred because it does not lose quality when resized and is optimized for online display.

File Size

The sweet spot between a high quality image and one that loads quickly is usually between 50KB – 300KB. Any lower than 50KB can render an image illegible. Our platform accepts images with a maximum file size of 400kB.

Ad Dimensions

Our platform only accepts the following four (4) sizes:

  • 300 x 250 (Medium Rectangle)
  • 160 x 600 (Skyscraper)
  • 300 x 600 (Half Page)
  • 728 x 90 (Leaderboard)

The length of video ads is VERY important and must be strictly adhered to. If a campaign’s creative falls slightly (i.e. 0.1-1s) outside of these lengths, it could be rejected by the platform. 

PreRoll Video Requirements

  • Resolution: 1920 x 1080px
  • Size: max 20MB
  • Duration: 6s OR 15s OR 30s
  • Bitrate: 4-8Mbits
  • Format: MP4

CTV Video Requirements

  • Resolution: 1920 x 1080px
  • Size: max 60MB
  • Duration: 15 OR 30s
  • Bitrate: 15-30Mbits
  • Format: MP4

Generally, video ads are rejected if they do not meet the RepublicanAds.com platform video ad requirements. Note that if your video falls outside of the duration times (ex: 15.01s) then it will be rejected. If your video ad meets all of the requirements listed below, reach out to support@republicanads.com for further help.

PreRoll Video Requirements

  • Resolution: 1920 x 1080px
  • Size: max 20MB
  • Duration: 6s OR 15s OR 30s
  • Bitrate: 4-8Mbits
  • Format: MP4

CTV Video Requirements

  • Resolution: 1920 x 1080px
  • Size: max 60MB
  • Duration: 15 OR 30s
  • Bitrate: 15-30Mbits
  • Format: MP4

Outside of legibility (minimum 10pt font sizes) and a disclaimer (also minimum 10pt), there are not too many restrictions on the content of an ad. However, RepublicanAds.com reserves the right to stop a campaign if the creative promotes hate speech, discrimination, or otherwise violates the law.

You should use at least 10pt font for any text. This includes the required “paid for” disclaimer.

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