Digital Ad Best Practices
Does my ad need a legal disclaimer?
Yes. The law requires all political ads, even “Issue Advocacy” ads to have legible ‘Paid for By’ disclaimers.
What are the file requirements for display ads?
File Type
Files must be either JPG, PNG, or GIF. PNG is preferred because it does not lose quality when resized and is optimized for online display.
File Size
The sweet spot between a high quality image and one that loads quickly is usually between 50KB – 300KB. Any lower than 50KB can render an image illegible. Our platform accepts images with a maximum file size of 400kB.
Ad Dimensions
Our platform only accepts the following four (4) sizes:
- 300 x 250 (Medium Rectangle)
- 160 x 600 (Skyscraper)
- 300 x 600 (Half Page)
- 728 x 90 (Leaderboard)
What are the file requirements for video ads?
The length of video ads is VERY important and must be strictly adhered to. If a campaign’s creative falls slightly (i.e. 0.1-1s) outside of these lengths, it could be rejected by the platform.
PreRoll Video Requirements
- Resolution: 1920 x 1080px
- Size: max 20MB
- Duration: 6s OR 15s OR 30s
- Bitrate: 4-8Mbits
- Format: MP4
CTV Video Requirements
- Resolution: 1920 x 1080px
- Size: max 60MB
- Duration: 15 OR 30s
- Bitrate: 15-30Mbits
- Format: MP4
Why are my video ads being rejected?
Generally, video ads are rejected if they do not meet the RepublicanAds.com platform video ad requirements. Note that if your video falls outside of the duration times (ex: 15.01s) then it will be rejected. If your video ad meets all of the requirements listed below, reach out to [email protected] for further help.
PreRoll Video Requirements
- Resolution: 1920 x 1080px
- Size: max 20MB
- Duration: 6s OR 15s OR 30s
- Bitrate: 4-8Mbits
- Format: MP4
CTV Video Requirements
- Resolution: 1920 x 1080px
- Size: max 60MB
- Duration: 15 OR 30s
- Bitrate: 15-30Mbits
- Format: MP4
Are there any content restrictions for my ads?
Outside of legibility (minimum 10pt font sizes) and a disclaimer (also minimum 10pt), there are not too many restrictions on the content of an ad. However, RepublicanAds.com reserves the right to stop a campaign if the creative promotes hate speech, discrimination, or otherwise violates the law.
What font size should I use in my display ads?
You should use at least 10pt font for any text. This includes the required “paid for” disclaimer.